SigFig vs TradeUP - BrokerCue
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Broker Comparison

SigFig vs TradeUP

Compare SigFig and TradeUP side by side: fees, regulation, platforms.

SigFig

SigFig

Low-cost automated portfolio investors

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor ac…

VS
TradeUP

TradeUP

Active traders seeking zero commissions

TradeUP is a US-focused commission-free broker offering stocks, ETFs, equity and index options, fractional sh…

Head-to-head comparison

SigFig vs TradeUP
Feature SigFig TradeUP
Minimum deposit - -
Stock trading fee - $0 commission on exchange-listed stocks
Regulators SEC SEC, FINRA, SIPC
Best for Low-cost automated portfolio investors Active traders seeking zero commissions
Markets & account
Stocks
-
ETFs
Bonds
-
Options
-
Funds
-
Ready Made Portfolios
-
Fractional Shares
Margin
-
Demo Account
-

Pros & cons

SigFig

SigFig

Pros

  • No advisory fee on first $10,000 managed
  • 0.25% annual fee is in line with leading robo-advisors
  • Free access to human investment advisors
  • Automatic rebalancing included
  • Tax-loss harvesting included
  • Low underlying ETF expense ratios (0.07%-0.15%)
  • No deposit, withdrawal, or rebalancing fees
  • Assets held at established custodians (Schwab, Fidelity) with SIPC protection

Cons

  • $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
  • No cash management or savings account
  • No demo account to test the platform before investing
  • Fractional shares only available through dividend reinvestment, not initial purchases
  • Limited portfolio customization - model portfolios focused on ETFs and funds
  • No crypto investing
  • Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain
TradeUP

TradeUP

Pros

  • Zero commission on stocks and ETFs
  • No per-contract fee on equity and index options
  • Flat 5.99% margin rate - no tiered schedule
  • Fractional shares from $1
  • IPO access available
  • 24/5 overnight trading on selected US stocks
  • Advanced order types including TWAP, VWAP and algorithmic strategies
  • Demo account available for practice

Cons

  • No cryptocurrency trading
  • No mutual funds or futures
  • Wire withdrawal fee of $50
  • OTC stocks carry a per-share fee
  • FINRA fined the firm in 2025 for AML and record-keeping violations
  • No phone support - digital channels only
SigFig

SigFig

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor access, with no fee on the first $10,000 managed.

Visit SigFig Read review

Your capital is at risk. Other fees apply.

TradeUP

TradeUP

TradeUP is a US-focused commission-free broker offering stocks, ETFs, equity and index options, fractional shares, and IPO access, operated by a subsidiary of UP Fintech Holdings.

Visit TradeUP Read review

Your capital is at risk. Other fees apply.

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