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Broker Comparison

Ally Invest vs SigFig

Compare Ally Invest and SigFig side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
SI

SigFig

Low-cost automated portfolio investors

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor ac…

Head-to-head comparison

Ally Invest vs SigFig
Feature Ally Invest SigFig
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission -
Regulators FINRA, SIPC, SEC SEC
Best for DIY investors who also want managed portfolio options Low-cost automated portfolio investors
Markets & account
Stocks
-
ETFs
Bonds
Options
-
Funds
Margin
-
Ready Made Portfolios
Fractional Shares
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
SI

SigFig

Pros

  • No advisory fee on first $10,000 managed
  • 0.25% annual fee is in line with leading robo-advisors
  • Free access to human investment advisors
  • Automatic rebalancing included
  • Tax-loss harvesting included
  • Low underlying ETF expense ratios (0.07%-0.15%)
  • No deposit, withdrawal, or rebalancing fees
  • Assets held at established custodians (Schwab, Fidelity) with SIPC protection

Cons

  • $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
  • No cash management or savings account
  • No demo account to test the platform before investing
  • Fractional shares only available through dividend reinvestment, not initial purchases
  • Limited portfolio customization - model portfolios focused on ETFs and funds
  • No crypto investing
  • Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

SI

SigFig

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor access, with no fee on the first $10,000 managed.

Visit SigFig Read review

Your capital is at risk. Other fees apply.

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