Public vs SigFig - BrokerCue
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Broker Comparison

Public vs SigFig

Compare Public and SigFig side by side: fees, regulation, platforms.

Public

Public

Active investors who want options rebates and API access

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI toolsโ€ฆ

VS
SigFig

SigFig

Low-cost automated portfolio investors

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor acโ€ฆ

Head-to-head comparison

Public vs SigFig
Feature Public SigFig
Minimum deposit - -
Stock trading fee $0 for regular market-hours US-listed stocks and ETFs; $2.99 per extended-hours trade; OTC stocks $2.99 per trade -
Regulators SEC, FINRA, SIPC, FDIC, NYSDFS SEC
Best for Active investors who want options rebates and API access Low-cost automated portfolio investors
Markets & account
Stocks
-
ETFs
Crypto
-
Bonds
Options
-
Fractional Shares
Investment Plans
-
Margin
-
Funds
-
Ready Made Portfolios
-

Pros & cons

Public

Public

Pros

  • $0 regular-hours US stock and ETF trades
  • Options rebates of $0.06-$0.18 per stock or ETF contract
  • Margin rates range from 4.90% to 4.25%
  • Public API supports programmatic trading
  • High-Yield Cash Account pays 3.30% APY with no fees
  • Direct indexing starts with as little as $1,000
  • SIPC protection up to $500,000 for cash and securities
  • FDIC protection up to $5 million for High-Yield Cash Account

Cons

  • $2.99 extended-hours stock and ETF trades without Premium
  • OTC stock trades cost $2.99 without Premium
  • Inactivity fee is $3.99 every month
  • Outgoing ACAT transfers cost $100
  • Instant Withdrawals cost up to 3.5%, minimum $1
  • Crypto assets are not FDIC or SIPC insured
  • Fractional shares are not transferable outside Public
  • Premium costs $10 monthly or $96 annually unless waived
SigFig

SigFig

Pros

  • No advisory fee on first $10,000 managed
  • 0.25% annual fee is in line with leading robo-advisors
  • Free access to human investment advisors
  • Automatic rebalancing included
  • Tax-loss harvesting included
  • Low underlying ETF expense ratios (0.07%-0.15%)
  • No deposit, withdrawal, or rebalancing fees
  • Assets held at established custodians (Schwab, Fidelity) with SIPC protection

Cons

  • $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
  • No cash management or savings account
  • No demo account to test the platform before investing
  • Fractional shares only available through dividend reinvestment, not initial purchases
  • Limited portfolio customization - model portfolios focused on ETFs and funds
  • No crypto investing
  • Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain
Public

Public

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI tools, a trading API and cash products.

Your capital is at risk. Other fees apply.

SigFig

SigFig

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor access, with no fee on the first $10,000 managed.

Your capital is at risk. Other fees apply.

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