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Broker Comparison

Ally Invest vs moomoo

Compare Ally Invest and moomoo side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
moomoo

moomoo

Active investors using mobile and desktop tools

moomoo offers U.S. stocks, ETFs, options, margin, crypto and paper trading through mobile, desktop, TradingVi…

Head-to-head comparison

Ally Invest vs moomoo
Feature Ally Invest moomoo
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice $0
Stock trading fee $0 commission $0 commission
Regulators FINRA, SIPC, SEC SEC, FINRA, FINCEN
Best for DIY investors who also want managed portfolio options Active investors using mobile and desktop tools
Markets & account
Stocks
ETFs
Crypto
—
Bonds
—
Options
Funds
—
Margin
Ready Made Portfolios
—
Fractional Shares
—
Demo Account
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
moomoo

moomoo

Pros

  • $0 commissions on U.S. stocks and ETFs
  • $0 contract fees on U.S. equity options
  • Margin rates start as low as 6.8%
  • Paper trading starts with $1M virtual money
  • Crypto USD transfers to and from US banks have $0 fees
  • Qualified Cash Sweep users can earn 3.35% APY
  • TradingView integration is free for clients
  • Free US stocks Level 2 data with $100+ average value

Cons

  • Index options carry a $0.5/contract fee
  • Crypto trades add a 0.49% transaction fee
  • Crypto assets are not FDIC or SIPC protected
  • Margin requires at least $2,000 net assets
  • US stocks Level 2 data requires $100+ average value
  • ADR custodian fees are $0.01~0.05/share
  • Cash Sweep may fall to 0.03% if eligibility is not met
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

moomoo

moomoo

moomoo offers U.S. stocks, ETFs, options, margin, crypto and paper trading through mobile, desktop, TradingView and API access.

Visit moomoo Read review

Your capital is at risk. Other fees apply.

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