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Broker Comparison

Ally Invest vs InvestEngine

Compare Ally Invest and InvestEngine side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
InvestEngine

InvestEngine

Low-cost passive ETF investing

InvestEngine is a UK ETF-only platform with commission-free DIY portfolios across ISA, SIPP, GIA, and busines…

Head-to-head comparison

Ally Invest vs InvestEngine
Feature Ally Invest InvestEngine
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission -
Regulators FINRA, SIPC, SEC FCA
Best for DIY investors who also want managed portfolio options Low-cost passive ETF investing
Markets & account
Stocks
-
ETFs
Bonds
-
Options
-
Funds
-
Margin
-
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Business Account
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
InvestEngine

InvestEngine

Pros

  • No platform fee for DIY portfolios
  • No account opening, deposit, withdrawal, or inactivity fees
  • No FX conversion fee - all ETFs traded in GBP
  • SIPP and ISA with zero platform fee
  • Business accounts available for UK limited companies
  • Managed portfolios priced at 0.25% per year when available
  • Over 830 ETFs from providers including iShares and Vanguard
  • Auto-rebalancing on DIY, managed, and LifePlan portfolios

Cons

  • ETFs only - no individual stocks, bonds, funds, or other asset classes
  • Trades execute in a once-daily bulk order, not in real time
  • No limit orders, stop-loss orders, or price alerts
  • SIPP drawdown not supported - transfer elsewhere to start withdrawing
  • Employer and company director pension contributions not accepted via SIPP
  • Managed portfolios and LifePlan portfolios currently unavailable to new investors
  • No interest paid on uninvested cash
  • No demo account with virtual funds
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

InvestEngine

InvestEngine

InvestEngine is a UK ETF-only platform with commission-free DIY portfolios across ISA, SIPP, GIA, and business accounts. Managed portfolios at 0.25% per year are currently unavailable to new investors.

Visit InvestEngine Read review

Your capital is at risk. Other fees apply.

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