Hargreaves Lansdown vs SigFig - BrokerCue
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Broker Comparison

Hargreaves Lansdown vs SigFig

Compare Hargreaves Lansdown and SigFig side by side: fees, regulation, platforms.

Hargreaves Lansdown

Hargreaves Lansdown

UK long-term ISA and SIPP investors

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs…

VS
SigFig

SigFig

Low-cost automated portfolio investors

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor ac…

Head-to-head comparison

Hargreaves Lansdown vs SigFig
Feature Hargreaves Lansdown SigFig
Minimum deposit - -
Stock trading fee £6.95 per online trade (0-19 trades/month); £3.95 per trade (20+ trades/month); £29 by phone; free via monthly Direct Debit regular investing -
Regulators FCA SEC
Best for UK long-term ISA and SIPP investors Low-cost automated portfolio investors
Markets & account
Stocks
-
ETFs
Bonds
Funds
Ready Made Portfolios
Isa
-
Sipp
-
Investment Plans
-
Money Market Funds
-
Fractional Shares
-

Pros & cons

Hargreaves Lansdown

Hargreaves Lansdown

Pros

  • UK's largest retail investment platform with over 2 million clients
  • Wide product range: funds, shares, ETFs, bonds, gilts, investment trusts, VCTs
  • ISA, SIPP, Lifetime ISA, Junior ISA, and Junior SIPP accounts available
  • No inactivity or withdrawal fees
  • Free monthly Direct Debit regular investing for both shares and funds
  • Extensive research tools, analyst ratings, and educational content
  • Segregated client funds and FSCS protection up to £85,000
  • No account charge for Junior ISA holders

Cons

  • No demo account available
  • Share dealing fee of £6.95 is higher than several UK competitors
  • Fund annual charge is uncapped for smaller portfolios and can be expensive at scale
  • New £1.95 fund dealing fee introduced from March 2026 where trades were previously free
  • Annual share charge cap raised to £150 per year per account from £45
  • FX conversion fees apply on all overseas share trades
  • No CFDs, forex, crypto, or spread betting products
SigFig

SigFig

Pros

  • No advisory fee on first $10,000 managed
  • 0.25% annual fee is in line with leading robo-advisors
  • Free access to human investment advisors
  • Automatic rebalancing included
  • Tax-loss harvesting included
  • Low underlying ETF expense ratios (0.07%-0.15%)
  • No deposit, withdrawal, or rebalancing fees
  • Assets held at established custodians (Schwab, Fidelity) with SIPC protection

Cons

  • $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
  • No cash management or savings account
  • No demo account to test the platform before investing
  • Fractional shares only available through dividend reinvestment, not initial purchases
  • Limited portfolio customization - model portfolios focused on ETFs and funds
  • No crypto investing
  • Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain
Hargreaves Lansdown

Hargreaves Lansdown

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs and ready-made portfolios to over 2 million clients.

Visit Hargreaves Lansdown Read review

Your capital is at risk. Other fees apply.

SigFig

SigFig

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor access, with no fee on the first $10,000 managed.

Visit SigFig Read review

Your capital is at risk. Other fees apply.

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