Updated September 29, 2026 · BrokerCue Editorial Team
Freetrade vs Moneyfarm
Freetrade vs Moneyfarm: the differences
| Compare |  Freetrade |  Moneyfarm |
|---|---|---|
| Stock trade fee | £0Lower | £3.95 |
| Regulators | Financial Conduct Authority (FCA) | Financial Conduct Authority |
| Currency conversion fee | 0.99% | 0.7%Lower |
| Account types | ISA, SIPP, JisaCovers more | ISA, SIPP |
| Minimum deposit | £1 | Not confirmed |
| Account fee | £0 | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | Free deposits and withdrawals |
| Platforms | App, Web | Not confirmed |
| Interest on cash | 1% | Not confirmed |
Same on both: Markets (Stocks, ETFs, Bonds, Funds), Investor protection (FSCS up to GBP 85,000).
We earn a commission when you sign up through links on this site. Partner status can affect where a brand appears in our rankings.
Key differences
- Moneyfarm scores higher overall: 9.1 vs 8.8.
- Regulators: only Freetrade offers Financial Conduct Authority (FCA).
- Regulators: only Moneyfarm offers Financial Conduct Authority.
- Stock trade fee is lower at Freetrade: £0 vs £3.95.
- Currency conversion fee is lower at Moneyfarm: 0.7% vs 0.99%.
- Account types: only Freetrade offers Jisa.
- Support channels: only Moneyfarm offers Phone.
Our verdict on each
Freetrade
Freetrade suits UK beginners who want to buy shares, ETFs, bonds and funds without paying a dealing charge or an annual account fee. Regulation sits with the Financial Conduct Authority and holdings are covered by the FSCS, though a currency conversion fee of 0.99% applies and support runs on email, chat and help centre only.
Moneyfarm
Moneyfarm suits UK savers who want an ISA or SIPP built and run for them, and who are content paying a percentage fee rather than trading directly. The management fee of 0.1% to 0.45% is the figure to weigh, and it sits above the median for robo-advisors.
Score breakdown
| Area | Freetrade | Moneyfarm |
|---|---|---|
| Cost | 9.0Stock trade fees of £0 and an account fee of £0 sit alongside a 0.99% currency conversion charge. | 9.1HigherThe management fee of 0.1% to 0.45% runs above the robo-advisor median, and a stock trade fee of £3.95 adds on top. |
| Offer | 9.1A UK platform with isa, sipp and jisa accounts, plus a demo account, fractional shares and stocks, etfs and bonds. | 9.7Higher |
| Trust | 8.5 | 8.7Higher |
Where they rank in our lists
| Ranking | Freetrade | Moneyfarm |
|---|---|---|
| Stock and ETF brokers | 171 of 490 | 110 of 490 |
| Investment platforms and apps | 36 of 85 | 24 of 85 |
| Stocks and shares ISA providers | 9 of 21 | 4 of 21 |
| SIPP providers | 8 of 22 | 4 of 22 |
| Junior ISA providers | 5 of 14 | 3 of 14 |
Availability and regulation
| Country | Freetrade | Moneyfarm |
|---|---|---|
| United Kingdom | Financial Conduct Authority 629539 |
Available in 1 country for both.
Pick Freetrade if, pick Moneyfarm if
Pick Freetrade if stock trade fee and account types matter most.
Pick Moneyfarm if offer and currency conversion fee matter most.
What we checked
Freetrade
- freetrade.io: 14 facts, checked September 26, 2026
- en.wikipedia.org: 3 facts, checked September 26, 2026
Moneyfarm
- moneyfarm.com: 10 facts, checked September 26, 2026
Every fact side by side
| Fact | Freetrade | Moneyfarm |
|---|---|---|
| Features | Fractional shares, Mobile app, Demo account | Not confirmed |
| Pricing model | Commission free | Not confirmed |
| Audience | Beginners | Not confirmed |
| Legal entity | Freetrade Limited | MFM Investment Ltd |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 2016 | Not confirmed |
| Support channels | Email, Chat, Help centre | Email, Phone, Help centre, ChatCovers more |
Where each stands against the rest
| Fact | Freetrade | Moneyfarm | Median |
|---|---|---|---|
| Minimum deposit | £1lowest quarter | Not confirmed | £25 |
| Stock trade fee | £0at the median | £3.95highest quarter | £0 |
| Account fee | £0at the median | Not confirmed | £0 |
| Currency conversion fee | 0.99%highest quarter | 0.7%above the median | 0.4% |
| Interest on cash | 1%lowest quarter | Not confirmed | 3% |
Median across 34 listed brokers.
Pros and cons
Freetrade
Pros
- Dealing commission of £0 and an account fee of £0 keep the running cost of an ISA, SIPP or Junior ISA low.
- Regulated by the Financial Conduct Authority in the UK, with protection stated as FSCS up to GBP 85,000.
- Fractional shares and a demo account let you size positions in small amounts and practise before committing money.
Cons
- A currency conversion fee of 0.99% applies whenever you hold investments in more than one currency.
- Support runs on email, chat and help centre only, with no phone line listed for account or transfer questions.
- The account range is limited to isa, sipp and jisa, so there is no general investment account for shares outside a wrapper.
Moneyfarm
Pros
- Regulated in the UK by the Financial Conduct Authority, with licence 629539 to check on the register.
- Deposits and withdrawals carry no charge, so money can move in and out without a transaction fee eating the saving.
- Portfolio styles run to etf, esg and cash, letting a saver tilt towards ESG, cash or crypto alongside a diversified core.
Cons
- The management fee of 0.1% to 0.45% sits above the robo-advisor median of 0.35%.
- The £500 entry point is well above the robo-advisor median of €60.06, and above Axos Invest at $100.
- Costs stack up: a stock trade fee of £3.95 applies alongside the management fee, while eToro lists a management fee of 0%.
Who each suits
Freetrade
Who it suits
- UK beginners opening a stocks and shares ISA or Junior ISA with small monthly amounts
- Long-term investors who want to hold a simple share and ETF portfolio without a dealing charge
- SIPP holders who prefer an app and web platform to a phone-only service
Who should look elsewhere
- People who need a general investment account outside a tax wrapper
- Investors who trade frequently in several currencies, because the 0.99% conversion fee applies each time
- Anyone who wants to speak to support by phone, as support runs on email, chat and help centre only
Moneyfarm
Who it suits
- UK savers who want an ISA or SIPP run for them and would rather pay a percentage than place their own trades.
- People who want help by phone, chat and email as well as online, since support runs on email, phone and help centre.
- Investors who want their portfolio style to include ESG, cash or crypto, since the options run to etf, esg and cash.
Who should look elsewhere
- Small opening payments: Axos Invest starts at $100, a lighter entry than £500.
- Anyone who prefers running their own trades: eToro lists a management fee of 0%, so the cost sits elsewhere.
- Savers shopping fee bands: Vivid Standard charges 0.5% to 1.5%, higher than the band here.
Country by country
| Country | Freetrade | Moneyfarm |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Freetrade
How much does it cost to buy shares on Freetrade?+
The dealing charge is £0 and the account fee is £0. Those two cover the trading and holding side of a stocks and shares ISA, SIPP or Junior ISA. The charge that appears is currency conversion at 0.99%, which only shows up if part of your portfolio sits in another currency.
Who regulates Freetrade and is my money protected?+
Freetrade Limited is regulated in the UK by the Financial Conduct Authority, with register reference 783189. Protection for eligible holdings is stated as FSCS up to GBP 85,000, which is the ceiling the scheme pays if the firm cannot return your money. It covers firm failure rather than market losses.
Moneyfarm
What does Moneyfarm charge to run my money?+
The ongoing cost is a management fee of 0.1% to 0.45% on the value of the portfolio, taken as a percentage of what you hold rather than as a price per trade. Accounts open at £500, so the fee applies to whatever sits above that floor.
Is there a fee for buying or selling?+
A stock trade fee of £3.95 is listed for anyone who places a trade, and it sits alongside the management fee. Because the portfolio is run for you, the management fee is the line that does most of the work in practice.