Finhabits vs Public - BrokerCue
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Broker Comparison

Finhabits vs Public

Compare Finhabits and Public side by side: fees, regulation, platforms.

Finhabits

Finhabits

Latino investors and bilingual beginners

Finhabits is a bilingual SEC-registered robo-advisor aimed at U.S. Latino investors, offering automated ETF pโ€ฆ

VS
Public

Public

Active investors who want options rebates and API access

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI toolsโ€ฆ

Head-to-head comparison

Finhabits vs Public
Feature Finhabits Public
Minimum deposit - -
Stock trading fee - $0 for regular market-hours US-listed stocks and ETFs; $2.99 per extended-hours trade; OTC stocks $2.99 per trade
Regulators SEC, FINRA, SIPC SEC, FINRA, SIPC, FDIC, NYSDFS
Best for Latino investors and bilingual beginners Active investors who want options rebates and API access
Markets & account
Stocks
-
ETFs
Crypto
-
Bonds
-
Options
-
Fractional Shares
Ready Made Portfolios
-
Investment Plans
Margin
-

Pros & cons

Finhabits

Finhabits

Pros

  • Fully bilingual platform and support in English and Spanish
  • Accepts ITIN so investors without a Social Security Number can open an account
  • No minimum balance requirement; can start investing from $5
  • Automated portfolio rebalancing and dividend reinvestment included
  • Traditional IRA, Roth IRA and 401(k) rollover supported
  • SIPC protection up to $500,000 via Apex Clearing custodian
  • Virtual financial planner Emma available 24/7 in the app

Cons

  • Growth plan subscription fee of $10/month applies as soon as you open an investment account, regardless of balance size
  • No self-directed stock or bond trading - portfolios are pre-built ETF allocations only
  • No demo or paper-trading account
  • Investment universe limited to ETFs from Vanguard, iShares and Goldman Sachs
  • Human CFP access requires a balance of at least $12,000
  • U.S. residents only - not available to international investors
Public

Public

Pros

  • $0 regular-hours US stock and ETF trades
  • Options rebates of $0.06-$0.18 per stock or ETF contract
  • Margin rates range from 4.90% to 4.25%
  • Public API supports programmatic trading
  • High-Yield Cash Account pays 3.30% APY with no fees
  • Direct indexing starts with as little as $1,000
  • SIPC protection up to $500,000 for cash and securities
  • FDIC protection up to $5 million for High-Yield Cash Account

Cons

  • $2.99 extended-hours stock and ETF trades without Premium
  • OTC stock trades cost $2.99 without Premium
  • Inactivity fee is $3.99 every month
  • Outgoing ACAT transfers cost $100
  • Instant Withdrawals cost up to 3.5%, minimum $1
  • Crypto assets are not FDIC or SIPC insured
  • Fractional shares are not transferable outside Public
  • Premium costs $10 monthly or $96 annually unless waived
Finhabits

Finhabits

Finhabits is a bilingual SEC-registered robo-advisor aimed at U.S. Latino investors, offering automated ETF portfolios, IRAs and an emergency reserve account with no SSN requirement.

Your capital is at risk. Other fees apply.

Public

Public

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI tools, a trading API and cash products.

Your capital is at risk. Other fees apply.

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