Fidelity vs SigFig - BrokerCue
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Broker Comparison

Fidelity vs SigFig

Compare Fidelity and SigFig side by side: fees, regulation, platforms.

Fidelity

Fidelity

Long-term investors and beginners

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fract…

VS
SigFig

SigFig

Low-cost automated portfolio investors

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor ac…

Head-to-head comparison

Fidelity vs SigFig
Feature Fidelity SigFig
Minimum deposit - -
Stock trading fee $0 commission per online US stock trade -
Regulators SEC, FINRA, SIPC SEC
Best for Long-term investors and beginners Low-cost automated portfolio investors
Markets & account
Stocks
-
ETFs
Crypto
-
Bonds
Options
-
Fractional Shares
Funds
Money Market Funds
-
Margin
-
Ready Made Portfolios
Investment Plans
-

Pros & cons

Fidelity

Fidelity

Pros

  • No commission on US stock and ETF trades
  • No account minimum, no account fee, no inactivity fee
  • No withdrawal fee
  • Fractional shares available from $1
  • Extensive research and educational resources
  • Fidelity Go robo-advisor free under $25,000
  • Fidelity does not accept payment for order flow
  • Excess-of-SIPC coverage totalling $1 billion in aggregate

Cons

  • No futures trading
  • No forex or CFD trading
  • Crypto limited to five coins with a 1% spread
  • No paper trading or demo account
  • Margin rates higher than some specialist discount brokers
  • A small subset of ETFs carry a $100 service fee per purchase
SigFig

SigFig

Pros

  • No advisory fee on first $10,000 managed
  • 0.25% annual fee is in line with leading robo-advisors
  • Free access to human investment advisors
  • Automatic rebalancing included
  • Tax-loss harvesting included
  • Low underlying ETF expense ratios (0.07%-0.15%)
  • No deposit, withdrawal, or rebalancing fees
  • Assets held at established custodians (Schwab, Fidelity) with SIPC protection

Cons

  • $2,000 minimum is higher than some competitors (Betterment has no minimum, Wealthfront starts at $500)
  • No cash management or savings account
  • No demo account to test the platform before investing
  • Fractional shares only available through dividend reinvestment, not initial purchases
  • Limited portfolio customization - model portfolios focused on ETFs and funds
  • No crypto investing
  • Company announced rebrand to Tandems in September 2025; long-term consumer product direction is uncertain
Fidelity

Fidelity

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fractional shares and the Fidelity Go robo-advisor with no account minimums.

Visit Fidelity Read review

Your capital is at risk. Other fees apply.

SigFig

SigFig

SigFig is a US robo-advisor offering automated ETF portfolios, tax-loss harvesting, and free human advisor access, with no fee on the first $10,000 managed.

Visit SigFig Read review

Your capital is at risk. Other fees apply.

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