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Broker Comparison

Ally Invest vs eToro

Compare Ally Invest and eToro side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
eToro

eToro

Social, multi-asset investors

eToro is a multi-asset platform with stocks, ETFs, crypto, CFDs, CopyTrader, Smart Portfolios and a free $100…

Head-to-head comparison

Ally Invest vs eToro
Feature Ally Invest eToro
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice —
Stock trading fee $0 commission $1 or $2 may apply when opening and closing a stock position
Regulators FINRA, SIPC, SEC CySEC, FCA, ASIC, FSAS, FSRA
Best for DIY investors who also want managed portfolio options Social, multi-asset investors
Markets & account
Stocks
ETFs
Forex
—
CFDs
—
Crypto
—
Bonds
—
Options
Futures
—
Funds
—
Margin
Ready Made Portfolios
Fractional Shares
—
Investment Plans
—
Multi Currency
—
Demo Account
—
Isa
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
eToro

eToro

Pros

  • No account opening fee
  • No management fee
  • No inactivity fee
  • Commission-free ETF trading
  • Free $100,000 demo account
  • CopyTrader replicates other investors
  • No extra fees for CopyTrader
  • No conversion fees on same-currency local accounts

Cons

  • USD account withdrawals cost $5
  • Stock commission of $1-$2 per trade
  • Crypto starts at 1.00% for Bronze, Silver and Gold
  • Crypto transfers to wallet cost 2%
  • Selling crypto in the wallet costs 0.6% - 1%
  • Some non-leveraged stock positions execute as CFDs
  • Some non-leveraged ETF positions execute as CFDs
  • Crypto not covered by ICF or FSCS
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

eToro

eToro

eToro is a multi-asset platform with stocks, ETFs, crypto, CFDs, CopyTrader, Smart Portfolios and a free $100,000 demo account.

Visit eToro Read review

Your capital is at risk. Other fees apply.

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