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Broker Comparison

Axos Invest vs Wealthify

Compare Axos Invest and Wealthify side by side: fees, regulation, platforms.

Axos Invest

Axos Invest

Robo-advisor and self-directed investors

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free โ€ฆ

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and โ€ฆ

Head-to-head comparison

Axos Invest vs Wealthify
Feature Axos Invest Wealthify
Minimum deposit - -
Stock trading fee Commission-free for self-directed trading -
Regulators SEC, FINRA, SIPC FCA
Best for Robo-advisor and self-directed investors Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Options
-
Funds
Ready Made Portfolios
Margin
-
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-

Pros & cons

Axos Invest

Axos Invest

Pros

  • Low 0.24% annual fee for Managed Portfolios
  • Commission-free stocks and ETFs in self-directed accounts
  • No withdrawal or inactivity fees
  • Portfolio customization across up to 32 investment types
  • Tax-loss harvesting available for eligible accounts
  • Automatic portfolio rebalancing included
  • Integration with Axos Bank accounts
  • Individual, joint, and IRA account types supported

Cons

  • $500 minimum balance required for Managed Portfolios advisory fee rate
  • Tax-loss harvesting requires $25,000 minimum and costs an additional 0.20%
  • No standalone mobile trading app - brokerage accessed via general Axos Bank app
  • Options cost $1.00 per contract (standard); Axos Elite reduces this to $0.80 but requires a $10/month subscription
  • Advanced features require $10/month Axos Elite subscription
  • No crypto trading offered
  • No demo account available
  • BBB-rated D- (not accredited)
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to ยฃ85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum ยฃ1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Axos Invest

Axos Invest

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free trading, backed by Axos Financial.

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Your capital is at risk. Other fees apply.

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