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Broker Comparison

Ally Invest vs Axos Invest

Compare Ally Invest and Axos Invest side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Axos Invest

Axos Invest

Robo-advisor and self-directed investors

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free …

Head-to-head comparison

Ally Invest vs Axos Invest
Feature Ally Invest Axos Invest
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission Commission-free for self-directed trading
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC
Best for DIY investors who also want managed portfolio options Robo-advisor and self-directed investors
Markets & account
Stocks
ETFs
Bonds
-
Options
Funds
Margin
Ready Made Portfolios

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Axos Invest

Axos Invest

Pros

  • Low 0.24% annual fee for Managed Portfolios
  • Commission-free stocks and ETFs in self-directed accounts
  • No withdrawal or inactivity fees
  • Portfolio customization across up to 32 investment types
  • Tax-loss harvesting available for eligible accounts
  • Automatic portfolio rebalancing included
  • Integration with Axos Bank accounts
  • Individual, joint, and IRA account types supported

Cons

  • $500 minimum balance required for Managed Portfolios advisory fee rate
  • Tax-loss harvesting requires $25,000 minimum and costs an additional 0.20%
  • No standalone mobile trading app - brokerage accessed via general Axos Bank app
  • Options cost $1.00 per contract (standard); Axos Elite reduces this to $0.80 but requires a $10/month subscription
  • Advanced features require $10/month Axos Elite subscription
  • No crypto trading offered
  • No demo account available
  • BBB-rated D- (not accredited)
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Axos Invest

Axos Invest

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free trading, backed by Axos Financial.

Visit Axos Invest Read review

Your capital is at risk. Other fees apply.

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