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Broker Comparison

AJ Bell vs Zerodha

Compare AJ Bell and Zerodha side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Zerodha

Zerodha

Cost-conscious Indian equity investors

Zerodha is one of India's largest discount brokers, offering zero-brokerage equity delivery and a flat Rs. 20…

Head-to-head comparison

AJ Bell vs Zerodha
Feature AJ Bell Zerodha
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone Equity delivery: Zero brokerage; Equity intraday: 0.03% or Rs. 20/order, whichever is lower
Regulators FCA SEBI
Best for UK long-term investors and pension savers Cost-conscious Indian equity investors
Markets & account
Stocks
ETFs
Bonds
Options
-
Futures
-
Funds
Ready Made Portfolios
-
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Margin
-
Demo Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Zerodha

Zerodha

Pros

  • Zero brokerage on equity delivery trades
  • Flat Rs. 20 cap on intraday, F&O, currency, and commodity orders
  • No account opening fee for individuals
  • No deposit or withdrawal fees
  • SEBI-regulated member of NSE, BSE, MCX, and MSEI
  • Kite platform with advanced charting, option chain, and GTT orders
  • Commission-free direct mutual fund investing via Coin
  • Free Varsity education platform for beginner to advanced learning

Cons

  • Available to Indian residents and NRIs only - no international retail clients
  • No 24/7 customer support - support is limited to trading hours
  • Does not offer forex trading or CFDs
  • No fractional shares
  • DP charge of Rs. 15.34 per scrip applies each time shares are sold from the demat account
  • Research and advisory tools are limited compared to full-service brokers
  • No negative balance protection
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Zerodha

Zerodha

Zerodha is one of India's largest discount brokers, offering zero-brokerage equity delivery and a flat Rs. 20 cap on intraday, F&O, and commodity trades.

Visit Zerodha Read review

Your capital is at risk. Other fees apply.

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