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Broker Comparison

Ally Invest vs Wealthfront

Compare Ally Invest and Wealthfront side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Wealthfront

Wealthfront

Hands-off long-term investors

Wealthfront combines automated investing, stock and ETF trading, a cash account, direct indexing and bond lad…

Head-to-head comparison

Ally Invest vs Wealthfront
Feature Ally Invest Wealthfront
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice —
Stock trading fee $0 commission Zero commissions on trades and $1 to start investing
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC, FDIC
Best for DIY investors who also want managed portfolio options Hands-off long-term investors
Markets & account
Stocks
ETFs
Bonds
Options
—
Funds
Margin
—
Ready Made Portfolios
Fractional Shares
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Wealthfront

Wealthfront

Pros

  • Zero commissions on stock and ETF trades
  • $1 minimum for Stock Investing Account
  • Cash Account has zero account fees
  • Free 24/7 instant withdrawals to eligible accounts
  • Up to $8M FDIC insurance through program banks
  • S&P 500 Direct starts at $5,000 with a 0.09% fee
  • Automated Bond Ladder waives advisory fee for 3 months
  • Two out-of-network ATM reimbursements monthly, up to $7.50 each

Cons

  • Automated Investing Account starts at $500
  • S&P 500 Direct requires $5,000 to start
  • Automated Bond Ladder has a 0.15% annual advisory fee
  • 529 plan total fees are 0.39%-0.45%
  • Cash APY can change before or after account opening
  • APY Boost applies only up to a $150,000 balance
  • FDIC coverage starts only after cash reaches program banks
  • Stock Investing Account is not built for options or crypto trading
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Wealthfront

Wealthfront

Wealthfront combines automated investing, stock and ETF trading, a cash account, direct indexing and bond ladders with low stated fees.

Visit Wealthfront Read review

Your capital is at risk. Other fees apply.

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