SoFi Invest vs TradeUP - BrokerCue
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Broker Comparison

SoFi Invest vs TradeUP

Compare SoFi Invest and TradeUP side by side: fees, regulation, platforms.

SoFi Invest

SoFi Invest

Beginners and all-in-one investors

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fract…

VS
TradeUP

TradeUP

Active traders seeking zero commissions

TradeUP is a US-focused commission-free broker offering stocks, ETFs, equity and index options, fractional sh…

Head-to-head comparison

SoFi Invest vs TradeUP
Feature SoFi Invest TradeUP
Minimum deposit - -
Stock trading fee Commission-free $0 commission on exchange-listed stocks
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC
Best for Beginners and all-in-one investors Active traders seeking zero commissions
Markets & account
Stocks
ETFs
Crypto
-
Options
Funds
-
Fractional Shares
Ready Made Portfolios
-
Margin
Money Market Funds
-
Demo Account
-

Pros & cons

SoFi Invest

SoFi Invest

Pros

  • Commission-free stock, ETF, and options trading
  • No per-contract or exercise fee on options
  • Fractional shares from $5
  • IPO access at offering price
  • 1% IRA contribution match
  • Robo-advisor with no minimum beyond $50
  • Integrated banking, lending, and investing in one app
  • Access to Certified Financial Planners

Cons

  • Robo-advisor charges 0.25% annual fee (was free before November 2024)
  • Crypto trades carry a 1% spread on every buy and sell
  • Inactivity fee of $25 after 6 months without a login
  • $25 outgoing wire transfer fee and $100 ACAT transfer-out fee
  • No forex or futures trading
  • Limited research and charting tools compared to full-service brokers
  • No tax-loss harvesting in the robo-advisor
  • Crypto selection limited to around 25-30 coins with no advanced order types
TradeUP

TradeUP

Pros

  • Zero commission on stocks and ETFs
  • No per-contract fee on equity and index options
  • Flat 5.99% margin rate - no tiered schedule
  • Fractional shares from $1
  • IPO access available
  • 24/5 overnight trading on selected US stocks
  • Advanced order types including TWAP, VWAP and algorithmic strategies
  • Demo account available for practice

Cons

  • No cryptocurrency trading
  • No mutual funds or futures
  • Wire withdrawal fee of $50
  • OTC stocks carry a per-share fee
  • FINRA fined the firm in 2025 for AML and record-keeping violations
  • No phone support - digital channels only
SoFi Invest

SoFi Invest

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fractional shares, IPO access, and crypto trading in one platform.

Visit SoFi Invest Read review

Your capital is at risk. Other fees apply.

TradeUP

TradeUP

TradeUP is a US-focused commission-free broker offering stocks, ETFs, equity and index options, fractional shares, and IPO access, operated by a subsidiary of UP Fintech Holdings.

Visit TradeUP Read review

Your capital is at risk. Other fees apply.

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