Public vs Wealthify - BrokerCue
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Broker Comparison

Public vs Wealthify

Compare Public and Wealthify side by side: fees, regulation, platforms.

Public

Public

Active investors who want options rebates and API access

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI tools…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

Public vs Wealthify
Feature Public Wealthify
Minimum deposit - -
Stock trading fee $0 for regular market-hours US-listed stocks and ETFs; $2.99 per extended-hours trade; OTC stocks $2.99 per trade -
Regulators SEC, FINRA, SIPC, FDIC, NYSDFS FCA
Best for Active investors who want options rebates and API access Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Crypto
-
Bonds
-
Options
-
Fractional Shares
-
Investment Plans
Margin
-
Ready Made Portfolios
-
Isa
-
Sipp
-
Funds
-
Savings Vaults
-

Pros & cons

Public

Public

Pros

  • $0 regular-hours US stock and ETF trades
  • Options rebates of $0.06-$0.18 per stock or ETF contract
  • Margin rates range from 4.90% to 4.25%
  • Public API supports programmatic trading
  • High-Yield Cash Account pays 3.30% APY with no fees
  • Direct indexing starts with as little as $1,000
  • SIPC protection up to $500,000 for cash and securities
  • FDIC protection up to $5 million for High-Yield Cash Account

Cons

  • $2.99 extended-hours stock and ETF trades without Premium
  • OTC stock trades cost $2.99 without Premium
  • Inactivity fee is $3.99 every month
  • Outgoing ACAT transfers cost $100
  • Instant Withdrawals cost up to 3.5%, minimum $1
  • Crypto assets are not FDIC or SIPC insured
  • Fractional shares are not transferable outside Public
  • Premium costs $10 monthly or $96 annually unless waived
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Public

Public

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI tools, a trading API and cash products.

Visit Public Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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