Updated September 28, 2026 · BrokerCue Editorial Team
Police Friendly vs Wealthify
Police Friendly vs Wealthify: the differences
| Compare |  Police Friendly |  Wealthify |
|---|---|---|
| Minimum deposit | £50Lower | £1,000 |
| Markets | Stocks, Funds | Stocks, ETFs, Bonds, FundsCovers more |
| Regulators | Financial Conduct Authority / Prudential Regulation Authority | Financial Conduct Authority |
| Deposit and withdrawal fees | 25% government charge on non-qualifying withdrawals | No fees for deposits, withdrawals or transfers |
| Account types | ISA, Lisa, Jisa | ISA, SIPP |
| Platforms | Not confirmed | Web, iOS app, Android app |
Same on both: Investor protection (FSCS up to GBP 85,000).
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Key differences
- Police Friendly scores higher overall: 9.0 vs 8.8.
- Regulators: only Police Friendly offers Financial Conduct Authority / Prudential Regulation Authority.
- Regulators: only Wealthify offers Financial Conduct Authority.
- Founded is lower at Police Friendly: 1893 vs 2016.
- Minimum deposit is lower at Police Friendly: £50 vs £1,000.
- Markets: only Wealthify offers ETFs, Bonds.
- Account types: only Police Friendly offers Lisa, Jisa.
- Account types: only Wealthify offers SIPP.
- Support channels: only Wealthify offers Chat, Help centre.
Our verdict on each
Police Friendly
Police Friendly is a UK friendly society for long-term savers, not active traders, offering ISA, Lifetime ISA and Junior ISA accounts with a minimum deposit of £50. Regulated in the UK and backed by FSCS up to GBP 85,000, it fits households saving steadily for a home or a child's future.
Wealthify
Wealthify suits UK beginners who want a managed portfolio rather than a dealing account, with a minimum investment of £1,000 to £5,000. The appeal is the managed approach and the ISA and SIPP choice; the drawback is a starting amount well above most rivals.
Score breakdown
| Area | Police Friendly | Wealthify |
|---|---|---|
| Cost | 8.6HigherLow entry at £50 on isa, lisa and jisa accounts, offset by a charge on non-qualifying withdrawals. | 8.5Management fee of 0.6%, and a minimum investment running £1,000 to £5,000, both inside the robo-advisor field. |
| Offer | 9.1 | 9.4Higher |
| Trust | 9.2Higher | 8.7 |
Also worth a look
Capital.com has minimum deposit at £20, against £50 for Police Friendly and £1,000 for Wealthify.
Capital.com reviewWhat we checked
Police Friendly
- policefriendly.org.uk: 10 facts, checked September 26, 2026
Wealthify
- wealthify.com: 12 facts, checked September 26, 2026
How they place
| Ranking | Police Friendly | Wealthify |
|---|---|---|
| Stock and ETF brokers | 138 of 490 | 182 of 490 |
| Investment platforms and apps | 29 of 85 | 39 of 85 |
| Stocks and shares ISA providers | 5 of 21 | 11 of 21 |
| Junior ISA providers | 4 of 14 | 7 of 14 |
Every fact side by side
| Fact | Police Friendly | Wealthify |
|---|---|---|
| Features | Not confirmed | Mobile app |
| Pricing model | Not confirmed | Low fees |
| Audience | Not confirmed | Beginners |
| Legal entity | Metropolitan Police Friendly Society Limited | Wealthify Limited |
| Headquarters | United Kingdom | United Kingdom |
| Founded | 1893Lower | 2016 |
| Support channels | Email, Phone | Email, Chat, Phone, Help centreCovers more |
Where each stands against the rest
| Fact | Police Friendly | Wealthify | Median |
|---|---|---|---|
| Minimum deposit | £50above the median | £1,000highest quarter | £25 |
Median across 16 listed brokers.
Pros and cons
Police Friendly
Pros
- A minimum deposit of £50 makes the entry point manageable for steady savers.
- All three wrappers, isa, lisa and jisa, sit with one provider.
- Members are covered by FSCS up to GBP 85,000 if the firm fails.
Cons
- A government charge cuts non-qualifying withdrawals, which limits access before the account matures.
- The investment range is limited to stocks and funds, with no wider market for ISA money.
- The £50 minimum deposit runs ahead of CFI at $0 and Vantage at $5.
Wealthify
Pros
- A management fee of 0.6% sits below the 0.5% to 1.5% charged on Vivid Standard business plans.
- The whole account is reachable through Web, iOS app and Android app, so a phone and a browser cover it end to end.
- Support runs on email, chat and phone, putting phone and chat help alongside email.
Cons
- The minimum investment of £1,000 to £5,000 is well above the $100 entry point at Axos Invest, and Wealthify ranks 68 of 82 brands on this measure.
- The management fee of 0.6% is not the lowest available, since eToro charges a management fee of 0%.
- The account line-up covers isa and sipp only, with no joint, corporate or general investment account in the range.
Who each suits
Police Friendly
Who it suits
- UK savers who want ISA, Lifetime ISA and Junior ISA accounts under one roof.
- Police service members and their families, drawn to a provider run as Metropolitan Police Friendly Society Limited.
- Long-term investors content with a stocks and funds range and no trading tools.
Who should look elsewhere
- Traders after a wide market range: eToro covers stocks, etfs and forex.
- Anyone starting with the smallest possible deposit: CFI takes $0 and Vantage $5.
- Shoppers who judge cost by the entry deposit alone, since £50 sits above CFI at $0.
Wealthify
Who it suits
- Beginners who want a portfolio chosen for them and an app in their hand, with Web, iOS app and Android app and an audience of beginners.
- Savers building an ISA or SIPP through isa and sipp who can clear a £1,000 to £5,000 minimum and prefer one recurring charge.
- Readers who value being able to ask a question, with email, chat and phone available across phone, chat and email.
Who should look elsewhere
- Anyone starting below £1,000 to £5,000: Axos Invest takes a managed portfolio minimum of $100, quoted in US dollars.
- Readers whose first question is the smallest ongoing charge: eToro's management fee is 0%.
- Traders who want to place their own orders: Wealthify runs the low fees managed model around portfolios in esg and cash rather than self-directed dealing.
Current offers
Police Friendly
Current offer
Bonus
Open a Lifetime ISA - Earn up to GBP50 in Gift Cards: Up to GBP50 gift card
Pay GBP100 or more per month, or GBP50+ with Escalator; GBP30-99 gets GBP25; quote AUTUMN26
Source, checked September 26, 2026
Country by country
| Country | Police Friendly | Wealthify |
|---|---|---|
| United Kingdom | Yes | No |
Questions about each
Police Friendly
How much do I need to open an account?+
The minimum deposit is £50, which is more than some rivals ask at the start. CFI opens at $0 and Vantage at $5, so Police Friendly suits savers who can commit a modest sum each month rather than the smallest possible stake.
Is my money protected if the provider fails?+
Investors are covered by FSCS up to GBP 85,000 under the UK compensation scheme, and the firm is authorised under the reference 110026. The regulator named is Financial Conduct Authority / Prudential Regulation Authority, which supervises both conduct and prudential standards.
Wealthify
What does Wealthify charge?+
Wealthify charges a single management fee of 0.6% on the portfolio it manages, and the same fee applies to both account types in the range. Deposits, withdrawals and transfers are not charged either, so the recurring percentage is the number to hold on to when you compare. There is no order ticket to price on this account.
How much do I need to start with Wealthify?+
The minimum investment runs £1,000 to £5,000, and the minimum deposit is £1,000. That is a high starting point for a robo-advisor: Axos Invest quotes a managed portfolio minimum of $100 in US dollars, and the median minimum across the brands compared is €25. Anyone starting below Wealthify's threshold needs a different provider.