M1 vs SoFi Invest - BrokerCue
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Broker Comparison

M1 vs SoFi Invest

Compare M1 and SoFi Invest side by side: fees, regulation, platforms.

M1

M1

Long-term investors using automated portfolios

M1 combines automated Pies for stocks, ETFs, funds and crypto with scheduled trade windows, cash accounts and…

VS
SoFi Invest

SoFi Invest

Beginners and all-in-one investors

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fract…

Head-to-head comparison

M1 vs SoFi Invest
Feature M1 SoFi Invest
Minimum deposit - -
Stock trading fee Regulatory expenses occur when users sell a stock or ETF Commission-free
Regulators SEC, FINRA FINRA, SIPC, SEC
Best for Long-term investors using automated portfolios Beginners and all-in-one investors
Markets & account
Stocks
ETFs
Crypto
Options
-
Funds
Investment Plans
-
Margin
Fractional Shares
-
Ready Made Portfolios
-
Money Market Funds
-

Pros & cons

M1

M1

Pros

  • No commission, trading or management fees on self-directed brokerage accounts
  • Pies invest new deposits toward target allocations automatically
  • Dynamic rebalancing buys underweight Slices first
  • One-click rebalancing returns a Pie to preset targets
  • Cash accounts show 3.10% APY and FDIC insurance up to $4.75 million
  • Margin loans shown at 5.65% with no minimum payment or late fees
  • Crypto Pies use Bakkt custody and can trade 7 days a week

Cons

  • $3 platform fee applies below $10,000 in M1 assets unless waived
  • Trades execute during scheduled trade windows, not in real time
  • Crypto holdings are not FDIC or SIPC insured
  • Crypto on-demand trading is limited to 10 trades per calendar month
  • Margin loans require at least $2,000 invested in eligible accounts
  • Crypto can't be included in an IRA
  • Outgoing account transfers cost $100
SoFi Invest

SoFi Invest

Pros

  • Commission-free stock, ETF, and options trading
  • No per-contract or exercise fee on options
  • Fractional shares from $5
  • IPO access at offering price
  • 1% IRA contribution match
  • Robo-advisor with no minimum beyond $50
  • Integrated banking, lending, and investing in one app
  • Access to Certified Financial Planners

Cons

  • Robo-advisor charges 0.25% annual fee (was free before November 2024)
  • Crypto trades carry a 1% spread on every buy and sell
  • Inactivity fee of $25 after 6 months without a login
  • $25 outgoing wire transfer fee and $100 ACAT transfer-out fee
  • No forex or futures trading
  • Limited research and charting tools compared to full-service brokers
  • No tax-loss harvesting in the robo-advisor
  • Crypto selection limited to around 25-30 coins with no advanced order types
M1

M1

M1 combines automated Pies for stocks, ETFs, funds and crypto with scheduled trade windows, cash accounts and margin loans.

Visit M1 Read review

Your capital is at risk. Other fees apply.

SoFi Invest

SoFi Invest

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fractional shares, IPO access, and crypto trading in one platform.

Visit SoFi Invest Read review

Your capital is at risk. Other fees apply.

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