Hargreaves Lansdown vs SoFi Invest - BrokerCue
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Broker Comparison

Hargreaves Lansdown vs SoFi Invest

Compare Hargreaves Lansdown and SoFi Invest side by side: fees, regulation, platforms.

Hargreaves Lansdown

Hargreaves Lansdown

UK long-term ISA and SIPP investors

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFsโ€ฆ

VS
SoFi Invest

SoFi Invest

Beginners and all-in-one investors

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fractโ€ฆ

Head-to-head comparison

Hargreaves Lansdown vs SoFi Invest
Feature Hargreaves Lansdown SoFi Invest
Minimum deposit - -
Stock trading fee ยฃ6.95 per online trade (0-19 trades/month); ยฃ3.95 per trade (20+ trades/month); ยฃ29 by phone; free via monthly Direct Debit regular investing Commission-free
Regulators FCA FINRA, SIPC, SEC
Best for UK long-term ISA and SIPP investors Beginners and all-in-one investors
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Options
-
Funds
Ready Made Portfolios
Isa
-
Sipp
-
Investment Plans
-
Money Market Funds
Fractional Shares
-
Margin
-

Pros & cons

Hargreaves Lansdown

Hargreaves Lansdown

Pros

  • UK's largest retail investment platform with over 2 million clients
  • Wide product range: funds, shares, ETFs, bonds, gilts, investment trusts, VCTs
  • ISA, SIPP, Lifetime ISA, Junior ISA, and Junior SIPP accounts available
  • No inactivity or withdrawal fees
  • Free monthly Direct Debit regular investing for both shares and funds
  • Extensive research tools, analyst ratings, and educational content
  • Segregated client funds and FSCS protection up to ยฃ85,000
  • No account charge for Junior ISA holders

Cons

  • No demo account available
  • Share dealing fee of ยฃ6.95 is higher than several UK competitors
  • Fund annual charge is uncapped for smaller portfolios and can be expensive at scale
  • New ยฃ1.95 fund dealing fee introduced from March 2026 where trades were previously free
  • Annual share charge cap raised to ยฃ150 per year per account from ยฃ45
  • FX conversion fees apply on all overseas share trades
  • No CFDs, forex, crypto, or spread betting products
SoFi Invest

SoFi Invest

Pros

  • Commission-free stock, ETF, and options trading
  • No per-contract or exercise fee on options
  • Fractional shares from $5
  • IPO access at offering price
  • 1% IRA contribution match
  • Robo-advisor with no minimum beyond $50
  • Integrated banking, lending, and investing in one app
  • Access to Certified Financial Planners

Cons

  • Robo-advisor charges 0.25% annual fee (was free before November 2024)
  • Crypto trades carry a 1% spread on every buy and sell
  • Inactivity fee of $25 after 6 months without a login
  • $25 outgoing wire transfer fee and $100 ACAT transfer-out fee
  • No forex or futures trading
  • Limited research and charting tools compared to full-service brokers
  • No tax-loss harvesting in the robo-advisor
  • Crypto selection limited to around 25-30 coins with no advanced order types
Hargreaves Lansdown

Hargreaves Lansdown

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs and ready-made portfolios to over 2 million clients.

Your capital is at risk. Other fees apply.

SoFi Invest

SoFi Invest

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fractional shares, IPO access, and crypto trading in one platform.

Your capital is at risk. Other fees apply.

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