Updated September 29, 2026 · BrokerCue Editorial Team
Freetrade vs J.P. Morgan Personal Investing
Freetrade vs J.P. Morgan Personal Investing: the differences
| Compare |  Freetrade |  J.P. Morgan Personal Investing |
|---|---|---|
| Minimum deposit | £1Lower | £500 |
| Markets | Stocks, ETFs, Bonds, FundsCovers more | ETFs, Funds, Bonds |
| Regulators | Financial Conduct Authority (FCA) | Financial Conduct Authority |
| Platforms | App, Web | Web, Mobile app |
| Account types | ISA, SIPP, Jisa | ISA, SIPP, Lisa, JisaCovers more |
| Stock trade fee | £0 | Not confirmed |
| Account fee | £0 | Not confirmed |
| Currency conversion fee | 0.99% | Not confirmed |
| Deposit and withdrawal fees | Not confirmed | No withdrawal fee |
| Interest on cash | 1% | Not confirmed |
Same on both: Investor protection (FSCS up to GBP 85,000).
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Key differences
- Freetrade scores higher overall: 8.8 vs 8.6.
- Regulators: only Freetrade offers Financial Conduct Authority (FCA).
- Regulators: only J.P. Morgan Personal Investing offers Financial Conduct Authority.
- Minimum deposit is lower at Freetrade: £1 vs £500.
- Markets: only Freetrade offers Stocks.
- Platforms: only Freetrade offers App.
- Platforms: only J.P. Morgan Personal Investing offers Mobile app.
- Account types: only J.P. Morgan Personal Investing offers Lisa.
- Support channels: only Freetrade offers Email, Chat.
- Features: only Freetrade offers Fractional shares, Demo account.
Our verdict on each
Freetrade
Freetrade suits UK beginners who want to buy shares, ETFs, bonds and funds without paying a dealing charge or an annual account fee. Regulation sits with the Financial Conduct Authority and holdings are covered by the FSCS, though a currency conversion fee of 0.99% applies and support runs on email, chat and help centre only.
J.P. Morgan Personal Investing
J.P. Morgan Personal Investing suits UK beginners who want a tax wrapper, a regulated bank name and a straightforward app. The £500 minimum deposit is the trade-off, high enough to put the platform out of reach for small monthly savers.
Score breakdown
| Area | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Cost | 9.0HigherStock trade fees of £0 and an account fee of £0 sit alongside a 0.99% currency conversion charge. | 8.2Cost case is mixed: a £500 entry level well above €4.64 elsewhere, offset by no withdrawal fee on cash taken out. |
| Offer | 9.1HigherA UK platform with isa, sipp and jisa accounts, plus a demo account, fractional shares and stocks, etfs and bonds. | 9.0 |
| Trust | 8.5 | 8.6Higher |
Side by side, item by item
| Markets | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Stocks | Yes | No |
| ETFs | Yes | Yes |
| Bonds | Yes | Yes |
| Funds | Yes | Yes |
| Account types | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| ISA | Yes | Yes |
| SIPP | Yes | Yes |
| Lisa | No | Yes |
| Jisa | Yes | Yes |
Which one suits you
Pick Freetrade if cost, minimum deposit, and markets matter most.
Pick J.P. Morgan Personal Investing if account types matter most.
How they place
| Ranking | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Stock and ETF brokers | 171 of 490 | 198 of 490 |
| Investment platforms and apps | 36 of 85 | 46 of 85 |
| Brokers for beginners | 49 of 88 | 61 of 88 |
| Stocks and shares ISA providers | 9 of 21 | 14 of 21 |
| SIPP providers | 8 of 22 | 13 of 22 |
| Junior ISA providers | 5 of 14 | 10 of 14 |
Every fact side by side
| Fact | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| Features | Fractional shares, Mobile app, Demo accountCovers more | Mobile app |
| Pricing model | Commission free | Not confirmed |
| Audience | Beginners | Beginners |
| Legal entity | Freetrade Limited | J.P. Morgan Personal Investing Limited |
| Headquarters | United Kingdom | Not confirmed |
| Founded | 2016 | Not confirmed |
| Support channels | Email, Chat, Help centreCovers more | Help centre |
Where each stands against the rest
| Fact | Freetrade | J.P. Morgan Personal Investing | Median |
|---|---|---|---|
| Minimum deposit | £1lowest quarter | £500highest quarter | £25 |
| Stock trade fee | £0at the median | Not confirmed | £0 |
| Account fee | £0at the median | Not confirmed | £0 |
| Currency conversion fee | 0.99%highest quarter | Not confirmed | 0.4% |
| Interest on cash | 1%lowest quarter | Not confirmed | 3% |
Median across 34 listed brokers.
Pros and cons
Freetrade
Pros
- Dealing commission of £0 and an account fee of £0 keep the running cost of an ISA, SIPP or Junior ISA low.
- Regulated by the Financial Conduct Authority in the UK, with protection stated as FSCS up to GBP 85,000.
- Fractional shares and a demo account let you size positions in small amounts and practise before committing money.
Cons
- A currency conversion fee of 0.99% applies whenever you hold investments in more than one currency.
- Support runs on email, chat and help centre only, with no phone line listed for account or transfer questions.
- The account range is limited to isa, sipp and jisa, so there is no general investment account for shares outside a wrapper.
J.P. Morgan Personal Investing
Pros
- Regulated by the Financial Conduct Authority, with FSCS up to GBP 85,000 on eligible holdings.
- A focused range of etfs, funds and bonds that suits steady, fund based portfolios.
- Web and app access through Web and Mobile app, with a mobile app as a listed feature.
Cons
- The £500 minimum deposit is well above €4.64 across the brands compared here, which puts it out of reach for small monthly savers.
- Help runs through help centre only, so there is no phone line and no live chat listed.
- Trading is limited to etfs, funds and bonds, so anyone wanting to pick individual shares or reach other asset classes should look elsewhere.
Who each suits
Freetrade
Who it suits
- UK beginners opening a stocks and shares ISA or Junior ISA with small monthly amounts
- Long-term investors who want to hold a simple share and ETF portfolio without a dealing charge
- SIPP holders who prefer an app and web platform to a phone-only service
Who should look elsewhere
- People who need a general investment account outside a tax wrapper
- Investors who trade frequently in several currencies, because the 0.99% conversion fee applies each time
- Anyone who wants to speak to support by phone, as support runs on email, chat and help centre only
J.P. Morgan Personal Investing
Who it suits
- UK beginners building a first portfolio inside a tax wrapper.
- Parents saving in a Junior ISA, which sits in the listed isa, sipp and lisa range.
- People who put weight on a regulated bank name and FSCS up to GBP 85,000 rather than headline pricing.
Who should look elsewhere
- Traders after forex, CFDs or crypto, none of which appear in etfs, funds and bonds; eToro and Vantage cover those markets.
- Small monthly savers after a lower entry level: CFI starts from $0 and Vantage from $5, against £500 here.
- Anyone who needs to speak to someone, since support runs through help centre only.
Current offers
J.P. Morgan Personal Investing
Current offer
Bonus
ISA Transfer Offer with rewards: GBP 50 to GBP 2500 cashback or 5000 to 250000 Avios
Initiate transfer of GBP 5000 or more between 15 Jan 2026 and 8 May 2026, keep invested until 8 May 2027; offer has now ended
Source, checked September 26, 2026
Country by country
| Country | Freetrade | J.P. Morgan Personal Investing |
|---|---|---|
| United Kingdom | Yes | Yes |
Questions about each
Freetrade
How much does it cost to buy shares on Freetrade?+
The dealing charge is £0 and the account fee is £0. Those two cover the trading and holding side of a stocks and shares ISA, SIPP or Junior ISA. The charge that appears is currency conversion at 0.99%, which only shows up if part of your portfolio sits in another currency.
Who regulates Freetrade and is my money protected?+
Freetrade Limited is regulated in the UK by the Financial Conduct Authority, with register reference 783189. Protection for eligible holdings is stated as FSCS up to GBP 85,000, which is the ceiling the scheme pays if the firm cannot return your money. It covers firm failure rather than market losses.
J.P. Morgan Personal Investing
What is the minimum I need to open an account?+
The minimum deposit is £500, and there is no withdrawal fee when money comes back out. That entry level is high for a first account, so it suits savers who can fund it in a lump rather than adding small amounts each month.
Is my money protected if the firm fails?+
Accounts are held with J.P. Morgan Personal Investing Limited, which is regulated by the Financial Conduct Authority. Eligible investments sit under FSCS up to GBP 85,000, so a qualifying claim is met by the protection scheme rather than from the firm's own assets.