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Broker Comparison

Ally Invest vs Freetrade

Compare Ally Invest and Freetrade side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Freetrade

Freetrade

Low-cost long-term investors

Freetrade is an investing platform with £0 dealing commissions, free ISA and SIPP access, stocks, ETFs, funds…

Head-to-head comparison

Ally Invest vs Freetrade
Feature Ally Invest Freetrade
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice —
Stock trading fee $0 commission £0 dealing commission per trade
Regulators FINRA, SIPC, SEC FCA
Best for DIY investors who also want managed portfolio options Low-cost long-term investors
Markets & account
Stocks
ETFs
Crypto
—
Bonds
Options
—
Funds
Margin
—
Ready Made Portfolios
Fractional Shares
—
Isa
—
Sipp
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Freetrade

Freetrade

Pros

  • £0 dealing commission per trade
  • Basic plan has no monthly subscription fee
  • ISA and SIPP available on the £0 Basic plan
  • FX fees fall from 0.99% to 0.39% on Plus
  • US fractional shares support smaller orders
  • Cash earns 1% to 3.5% AER on plan-based limits
  • Recurring, limit and stop-loss orders are available
  • Eligible cash protection is listed up to £120,000

Cons

  • Basic FX fee is 0.99% on non-GBP trades
  • Standard costs £5.99 per month when billed monthly
  • Plus costs £11.99 per month when billed monthly
  • Fractional share elements cannot be transferred
  • Direct Debit cash is not usually withdrawable for 3 working days
  • Crypto ETNs are not protected by FSCS
  • Treasuries cannot be sold before maturity
  • Cash additions must be in pounds sterling
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Freetrade

Freetrade

Freetrade is an investing platform with £0 dealing commissions, free ISA and SIPP access, stocks, ETFs, funds, gilts, ready-made portfolios and Crypto ETNs.

Visit Freetrade Read review

Your capital is at risk. Other fees apply.

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