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Broker Comparison

Ally Invest vs Firstrade

Compare Ally Invest and Firstrade side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Firstrade

Firstrade

Cost-conscious US stock, ETF and options traders

Firstrade is a US online broker with $0 online trades for stocks, ETFs, options and mutual funds, plus mobile…

Head-to-head comparison

Ally Invest vs Firstrade
Feature Ally Invest Firstrade
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice $0
Stock trading fee $0 commission $0 commission
Regulators FINRA, SIPC, SEC FINRA
Best for DIY investors who also want managed portfolio options Cost-conscious US stock, ETF and options traders
Markets & account
Stocks
ETFs
Bonds
Options
Funds
Margin
Ready Made Portfolios
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Investment Plans
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Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Firstrade

Firstrade

Pros

  • $0 online trades for stocks, ETFs, options and mutual funds
  • $0 options contract, exercise and assignment fees
  • No deposit minimum and no inactivity fees
  • Overnight trading from 8 PM to 4 AM ET on 1,200+ securities
  • Options Wizard includes 40+ strategies and P&L simulations
  • ACATS transfer fee rebate up to $250 on qualifying transfers
  • Excess protection can raise coverage to $37.5 million per customer

Cons

  • Broker-assisted stock and ETF trades cost $19.95
  • Broker-assisted options cost $19.95+$0.50/contract
  • Mutual fund shares sold within 90 days can cost $19.95
  • Redemptions below $500 can incur a $19.95 fee
  • Primary Market CDs cost $30
  • Overnight trades must use limit orders only
  • ACH transfers require a U.S. financial institution
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Firstrade

Firstrade

Firstrade is a US online broker with $0 online trades for stocks, ETFs, options and mutual funds, plus mobile apps and overnight stock and ETF trading.

Visit Firstrade Read review

Your capital is at risk. Other fees apply.

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