Finhabits vs Merrill Edge - BrokerCue
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Broker Comparison

Finhabits vs Merrill Edge

Compare Finhabits and Merrill Edge side by side: fees, regulation, platforms.

Finhabits

Finhabits

Latino investors and bilingual beginners

Finhabits is a bilingual SEC-registered robo-advisor aimed at U.S. Latino investors, offering automated ETF p…

VS
Merrill Edge

Merrill Edge

Bank of America customers and long-term investors

Merrill Edge is a Bank of America brokerage offering commission-free stocks, ETFs and options, integrated ban…

Head-to-head comparison

Finhabits vs Merrill Edge
Feature Finhabits Merrill Edge
Minimum deposit - -
Stock trading fee - $0 per online trade; broker-assisted: $29.95
Regulators SEC, FINRA, SIPC FINRA, SEC
Best for Latino investors and bilingual beginners Bank of America customers and long-term investors
Markets & account
Stocks
-
ETFs
Bonds
-
Options
-
Fractional Shares
-
Ready Made Portfolios
Investment Plans
-
Funds
-
Margin
-
Money Market Funds
-

Pros & cons

Finhabits

Finhabits

Pros

  • Fully bilingual platform and support in English and Spanish
  • Accepts ITIN so investors without a Social Security Number can open an account
  • No minimum balance requirement; can start investing from $5
  • Automated portfolio rebalancing and dividend reinvestment included
  • Traditional IRA, Roth IRA and 401(k) rollover supported
  • SIPC protection up to $500,000 via Apex Clearing custodian
  • Virtual financial planner Emma available 24/7 in the app

Cons

  • Growth plan subscription fee of $10/month applies as soon as you open an investment account, regardless of balance size
  • No self-directed stock or bond trading - portfolios are pre-built ETF allocations only
  • No demo or paper-trading account
  • Investment universe limited to ETFs from Vanguard, iShares and Goldman Sachs
  • Human CFP access requires a balance of at least $12,000
  • U.S. residents only - not available to international investors
Merrill Edge

Merrill Edge

Pros

  • No commissions on online stock and ETF trades
  • No account minimum and no inactivity fee
  • Integrated with Bank of America banking via single login
  • BofA Rewards program offers banking perks for combined account holders
  • SIPC protection up to $500,000 plus additional Lloyd's of London coverage
  • MarketPro platform for active traders with Level II quotes
  • Extensive research tools and educational resources
  • Merrill Guided Investing robo-advisor available from $1,000

Cons

  • No fractional shares
  • No cryptocurrency trading
  • No futures or forex trading
  • No paper trading or demo account
  • Margin rates are high compared to some competitors
  • Mobile app options trading experience is limited
  • No-transaction-fee mutual fund list is smaller than some competitors
Finhabits

Finhabits

Finhabits is a bilingual SEC-registered robo-advisor aimed at U.S. Latino investors, offering automated ETF portfolios, IRAs and an emergency reserve account with no SSN requirement.

Visit Finhabits Read review

Your capital is at risk. Other fees apply.

Merrill Edge

Merrill Edge

Merrill Edge is a Bank of America brokerage offering commission-free stocks, ETFs and options, integrated banking rewards, and a robo-advisor service.

Visit Merrill Edge Read review

Your capital is at risk. Other fees apply.

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