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Broker Comparison

Ally Invest vs Fidelity

Compare Ally Invest and Fidelity side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Fidelity

Fidelity

Long-term investors and beginners

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fract…

Head-to-head comparison

Ally Invest vs Fidelity
Feature Ally Invest Fidelity
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission $0 commission per online US stock trade
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC
Best for DIY investors who also want managed portfolio options Long-term investors and beginners
Markets & account
Stocks
ETFs
Crypto
-
Bonds
Options
Funds
Margin
Ready Made Portfolios
Fractional Shares
-
Money Market Funds
-
Investment Plans
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Fidelity

Fidelity

Pros

  • No commission on US stock and ETF trades
  • No account minimum, no account fee, no inactivity fee
  • No withdrawal fee
  • Fractional shares available from $1
  • Extensive research and educational resources
  • Fidelity Go robo-advisor free under $25,000
  • Fidelity does not accept payment for order flow
  • Excess-of-SIPC coverage totalling $1 billion in aggregate

Cons

  • No futures trading
  • No forex or CFD trading
  • Crypto limited to five coins with a 1% spread
  • No paper trading or demo account
  • Margin rates higher than some specialist discount brokers
  • A small subset of ETFs carry a $100 service fee per purchase
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Fidelity

Fidelity

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fractional shares and the Fidelity Go robo-advisor with no account minimums.

Visit Fidelity Read review

Your capital is at risk. Other fees apply.

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