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Broker Comparison

AJ Bell vs Fidelity

Compare AJ Bell and Fidelity side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Fidelity

Fidelity

Long-term investors and beginners

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fract…

Head-to-head comparison

AJ Bell vs Fidelity
Feature AJ Bell Fidelity
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone $0 commission per online US stock trade
Regulators FCA SEC, FINRA, SIPC
Best for UK long-term investors and pension savers Long-term investors and beginners
Markets & account
Stocks
ETFs
Crypto
-
Bonds
Options
-
Funds
Ready Made Portfolios
Investment Plans
Isa
-
Sipp
-
Savings Vaults
-
Fractional Shares
-
Money Market Funds
-
Margin
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Fidelity

Fidelity

Pros

  • No commission on US stock and ETF trades
  • No account minimum, no account fee, no inactivity fee
  • No withdrawal fee
  • Fractional shares available from $1
  • Extensive research and educational resources
  • Fidelity Go robo-advisor free under $25,000
  • Fidelity does not accept payment for order flow
  • Excess-of-SIPC coverage totalling $1 billion in aggregate

Cons

  • No futures trading
  • No forex or CFD trading
  • Crypto limited to five coins with a 1% spread
  • No paper trading or demo account
  • Margin rates higher than some specialist discount brokers
  • A small subset of ETFs carry a $100 service fee per purchase
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Fidelity

Fidelity

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fractional shares and the Fidelity Go robo-advisor with no account minimums.

Visit Fidelity Read review

Your capital is at risk. Other fees apply.

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