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Broker Comparison

Ally Invest vs ETRADE from Morgan Stanley

Compare Ally Invest and ETRADE from Morgan Stanley side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
ETRADE from Morgan Stanley

ETRADE from Morgan Stanley

Self-directed investors and active traders

ETRADE from Morgan Stanley offers $0 online stock and ETF trades, advanced Power ETRADE platforms, options, f…

Head-to-head comparison

Ally Invest vs ETRADE from Morgan Stanley
Feature Ally Invest ETRADE from Morgan Stanley
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice No account minimums for brokerage accounts
Stock trading fee $0 commission $0 online US-listed stock trades
Regulators FINRA, SIPC, SEC SIPC, NFA, FDIC, CFTC
Best for DIY investors who also want managed portfolio options Self-directed investors and active traders
Markets & account
Stocks
ETFs
Crypto
—
Bonds
Options
Futures
—
Funds
Margin
Ready Made Portfolios

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
ETRADE from Morgan Stanley

ETRADE from Morgan Stanley

Pros

  • $0 online US-listed stock, ETF, mutual fund and options trades
  • No brokerage account minimums or maintenance fees
  • Options contract fee falls to $0.50 with 30+ quarterly trades
  • Power ETRADE App trades stocks, ETFs, options and futures
  • Core Portfolios add rebalancing and tax-loss harvesting
  • CME Group and CFE futures quote fees are absorbed

Cons

  • OTC trades cost $6.95, or $4.95 after 30+ quarterly trades
  • Broker-assisted trades add $25
  • Outgoing full account transfers cost $75
  • Outgoing wires cost $25
  • Crypto access is indirect through ETPs, trusts and futures
  • Futures accounts are not protected by SIPC
  • Core Portfolios require $500 and charge 0.30% annually
  • Paper statements cost $2.00 each unless exempt
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

ETRADE from Morgan Stanley

ETRADE from Morgan Stanley

ETRADE from Morgan Stanley offers $0 online stock and ETF trades, advanced Power ETRADE platforms, options, futures, bonds and managed portfolios.

Visit ETRADE from Morgan Stanley Read review

Your capital is at risk. Other fees apply.

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