ET Money review

Updated September 28, 2026 · BrokerCue Editorial Team · Facts checked September 26, 2026

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Our verdict

ET Money suits investors who want a robo-advisor to pick Indian funds and shares from a phone, starting at a minimum investment of INR 500 on a commission-free model. SEBI regulation and a Belgian licence put the money under a protection scheme, the main draw for anyone weighing safety over flexibility.

Key facts

Best for
Beginners in India who want portfolios chosen for them on a mobile app, from a minimum investment of INR 500.
Minimum investment
₹500 (Source, checked September 26, 2026)
Regulators
SEBI, BE NBB (Source, checked September 26, 2026)
Investor protection
EU ICS up to EUR 20,000 (Source, checked September 26, 2026)
Legal entity
Money International (Source, checked September 26, 2026)
Headquarters
Belgium (Source, checked September 26, 2026)
Founded
2015 (Source, checked September 26, 2026)
Support channels
Email, Help-centre, Community (Source, checked September 26, 2026)
Official website
etmoney.com

Brokers

Markets
Stocks, Funds (Source, checked September 26, 2026)
Regulators
SEBI, BE NBB (Source, checked September 26, 2026)
Investor protection
EU ICS up to EUR 20,000 (Source, checked September 26, 2026)
Legal entity
Money International (Source, checked September 26, 2026)
Headquarters
Belgium (Source, checked September 26, 2026)
Founded
2015 (Source, checked September 26, 2026)
Support channels
Email, Help-centre, Community (Source, checked September 26, 2026)
Features
Mobile app
Pricing model
Commission-free

Apps and profiles

Elsewhere
XLinkedInt.me

Pros and cons

Pros

  • Oversight from SEBI and BE_NBB, with investor protection stated as EU ICS up to EUR 20,000.
  • A focused market list of stocks and funds, run through a mobile app that suits a robo-advisor approach.
  • Support through email, help centre and community answers written questions without a phone queue.

Cons

  • The minimum investment of INR 500 sits above Vivid Standard at €2 and Axos Invest at $100, which makes a small first deposit harder.
  • The only platform listed is a mobile app, so desktop research is not part of the setup.
  • Support runs on email, help centre and community, so a question that needs a voice on the phone has no route listed.
ET Money

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Scored 9.2 / 10 by BrokerCue.

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Who it suits

  • Beginners in India who would rather have portfolios chosen for them than place trades themselves.
  • Readers who put safety first, since two registers sit behind the brand and protection is stated as EU ICS up to EUR 20,000.

Who should look elsewhere

  • Vivid Standard, if €2 is a starting point you can manage where INR 500 is not.
  • Axos Invest, if you want a managed portfolio from $100 held in another currency.

How your money is protected

ET Money lists SEBI and BE_NBB as its regulators, with licence numbers INA100006898 and PSD_PI BE_NBB!0475445104 on record. Investor protection is stated as EU ICS up to EUR 20,000. Holding two registrations, one in India and one in Belgium, matters for a reader who deposits from outside India, because the register shows which regulated entity the money belongs to.

The company behind it

The operating entity is Money International, based in Belgium, and the business dates back to 2015. Support runs on email, help centre and community, which suits readers who prefer a written answer to a phone queue. The two registrations behind the brand, INA100006898 and PSD_PI BE_NBB!0475445104, tie it to the Indian and Belgian registers.

How ET Money compares

Where ET Money is available

Available
Belgium, India
Licence in India
SEBI (INA100006898), checked September 26, 2026
Licence in Belgium
BE_NBB (PSD_PI BE_NBB!0475445104), checked September 26, 2026, also valid in Belgium

Countries from the brand (Source, checked September 26, 2026)

Frequently asked questions

What does ET Money cost?+

ET Money runs a commission-free model, so no dealing commission is added on top (commission free). The entry point is a minimum investment of INR 500. Across the robo-advisors here the middle management fee is 0.35%, and around 65.2% work the same commission-free way.

Who regulates ET Money?+

ET Money is regulated by SEBI in India and BE_NBB in Belgium, and the licence numbers on record are INA100006898 and PSD_PI BE_NBB!0475445104. Checking which register holds your account tells you which entity and which rules sit behind the app you use. Both registrations matter for a reader depositing from outside India.

What happens to my money if the firm fails?+

Investor protection is stated as EU ICS up to EUR 20,000, so compare that figure with the balance you plan to hold. The cover attaches to the regulated entity rather than to the app name, which is why both licence numbers, INA100006898 and PSD_PI BE_NBB!0475445104, are worth reading first. The investments themselves still carry market risk.

Can I start with a small amount?+

The minimum investment is INR 500, while the middle minimum across the robo-advisors here is €60.06, so the entry point sits above the middle of the group. ET Money ranks 25 of 82 on that measure, and readers who want a lighter first commitment may prefer Vivid Standard at €2.

What can I actually invest in?+

The markets list covers stocks and funds, so the choice is Indian company shares and funds rather than a global exchange. A short list keeps the app easy to navigate and fits a robo-advisor that selects the portfolio for you. Readers who want options, bonds or crypto should look at a platform that lists more asset types.

Is there a desktop platform or only an app?+

The listed platform is a mobile app, so investing happens on a phone rather than a desktop screen. That suits readers who check their portfolio on the move and let the app do the fund selection. Anyone who prefers a large monitor for research would want to ask whether a web version is offered before they start.

How much do retail investors usually lose?+

Across the brands compared here, retail accounts that lose money run at 70.15%, with the middle of the range sitting between 65.75% and 74.5%. ET Money holds stocks and funds, so a falling market still moves the balance even when a robo-advisor chooses the portfolio for you.

Sources

Compiled from 5 source pages, checked September 26, 2026. We did not open an account.

Not confirmed yet: Management fee.

ET Money

ET Money

Beginners in India who want portfolios chosen for them on a mobile app, from a minimum investment of INR 500.

9.2/10See alternatives

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