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Broker Comparison

Ally Invest vs eOption

Compare Ally Invest and eOption side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
eOption

eOption

Active, low-cost options traders

eOption is a US discount broker offering commission-free stocks and ETFs, low-cost options trading at $0.10 p…

Head-to-head comparison

Ally Invest vs eOption
Feature Ally Invest eOption
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission $0 per trade (domestic); $39 per trade (foreign)
Regulators FINRA, SIPC, SEC FINRA, SIPC
Best for DIY investors who also want managed portfolio options Active, low-cost options traders
Markets & account
Stocks
ETFs
Bonds
Options
Funds
Margin
Ready Made Portfolios
-
Demo Account
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
eOption

eOption

Pros

  • Commission-free domestic stock and ETF trades
  • Low options commissions at $0.10 per contract plus $1.99 per execution
  • Paper trading account available for practice
  • Direct-access platforms including DAS Trader Pro and Sterling Trader Pro
  • Free OptionsPlay integration for options analysis
  • No account minimum for domestic cash accounts
  • SIPC protection plus excess SIPC coverage up to $25,000,000 per customer

Cons

  • Inactivity fee of $50/year for accounts under $25,000 with fewer than two trades annually
  • Wire withdrawal fee of $35 per transfer
  • No crypto trading available
  • No fractional shares
  • No futures trading
  • International accounts require a $25,000 minimum deposit
  • Limited fundamental research tools compared to larger brokers
  • Foreign stock trades cost $39 per trade
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

eOption

eOption

eOption is a US discount broker offering commission-free stocks and ETFs, low-cost options trading at $0.10 per contract, and direct-access platforms for active traders.

Visit eOption Read review

Your capital is at risk. Other fees apply.

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