Empower vs TradeStation - BrokerCue
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Broker Comparison

Empower vs TradeStation

Compare Empower and TradeStation side by side: fees, regulation, platforms.

Empower

Empower

High-balance hybrid advisory clients

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial aโ€ฆ

VS
TradeStation

TradeStation

Active traders using stocks, options and futures

TradeStation offers active trading in stocks, ETFs, options, futures, mutual funds and bonds, with desktop, wโ€ฆ

Head-to-head comparison

Empower vs TradeStation
Feature Empower TradeStation
Minimum deposit - -
Stock trading fee Commission-free trading on investment accounts $0 commissions; sub-dollar/OTC $0.005 per share
Regulators SEC, FINRA, SIPC SEC, CFTC, FINRA, NFA
Best for High-balance hybrid advisory clients Active traders using stocks, options and futures
Markets & account
Stocks
ETFs
Bonds
Options
-
Futures
-
Funds
Ready Made Portfolios
-
Investment Plans
-
Money Market Funds
-
Margin
-
Demo Account
-

Pros & cons

Empower

Empower

Pros

  • Comprehensive free financial dashboard with net worth, retirement planner and fee analyzer
  • Hybrid model gives access to human advisors alongside automated portfolio management
  • Tax-loss harvesting and tax location strategy included in advisory fee
  • Tiered fees decrease as assets grow, reaching 0.49% above $10 million
  • Client assets held at established independent custodians with SIPC protection
  • High-yield cash account with FDIC insurance up to $5 million
  • Dedicated advisors and estate planning access at higher asset tiers
  • Commission-free trading on investment accounts

Cons

  • $100,000 minimum investment required to access any managed advisory services
  • Advisory fee of 0.89% on the first $1 million is high relative to robo-only competitors
  • No direct-to-consumer trading platform for active self-directed trading
  • No demo account available
  • No support for forex, CFDs, futures or options trading
  • Tax and estate planning features restricted to higher asset tiers
  • Free tools may prompt upsells for users approaching the $100,000 threshold
TradeStation

TradeStation

Pros

  • $0 stock and ETF commissions in the pricing table
  • Options fall to $0 per contract above 10,000 monthly contracts
  • Micro futures commissions start at $0.25 per contract, per side
  • FuturesPlus has no platform fees
  • Simulated trading supports paper trading and backtesting
  • API access supports custom multi-asset execution workflows
  • Cash balances over $100,000 can earn 0.15%

Cons

  • $10 monthly inactivity fee unless minimum activity is met
  • Outgoing account transfers cost $125
  • Sending wires cost $25 or $35 depending on account type
  • Mutual fund trades cost $14.95 per transaction
  • Sub-dollar and OTC equity trades cost $0.005 per share
  • FuturesPlus futures trades cost $1.75 per contract, per side
  • Margin positions require a minimum of $2,000
  • Non-brokerage platform access costs $99.99/$199.99 monthly
Empower

Empower

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial advisors, built on the foundation of Personal Capital.

Your capital is at risk. Other fees apply.

TradeStation

TradeStation

TradeStation offers active trading in stocks, ETFs, options, futures, mutual funds and bonds, with desktop, web, mobile, FuturesPlus and API tools.

Your capital is at risk. Other fees apply.

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