Empower vs Fidelity - BrokerCue
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Broker Comparison

Empower vs Fidelity

Compare Empower and Fidelity side by side: fees, regulation, platforms.

Empower

Empower

High-balance hybrid advisory clients

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial a…

VS
Fidelity

Fidelity

Long-term investors and beginners

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fract…

Head-to-head comparison

Empower vs Fidelity
Feature Empower Fidelity
Minimum deposit - -
Stock trading fee Commission-free trading on investment accounts $0 commission per online US stock trade
Regulators SEC, FINRA, SIPC SEC, FINRA, SIPC
Best for High-balance hybrid advisory clients Long-term investors and beginners
Markets & account
Stocks
ETFs
Crypto
-
Bonds
Options
-
Funds
Ready Made Portfolios
Investment Plans
Money Market Funds
Fractional Shares
-
Margin
-

Pros & cons

Empower

Empower

Pros

  • Comprehensive free financial dashboard with net worth, retirement planner and fee analyzer
  • Hybrid model gives access to human advisors alongside automated portfolio management
  • Tax-loss harvesting and tax location strategy included in advisory fee
  • Tiered fees decrease as assets grow, reaching 0.49% above $10 million
  • Client assets held at established independent custodians with SIPC protection
  • High-yield cash account with FDIC insurance up to $5 million
  • Dedicated advisors and estate planning access at higher asset tiers
  • Commission-free trading on investment accounts

Cons

  • $100,000 minimum investment required to access any managed advisory services
  • Advisory fee of 0.89% on the first $1 million is high relative to robo-only competitors
  • No direct-to-consumer trading platform for active self-directed trading
  • No demo account available
  • No support for forex, CFDs, futures or options trading
  • Tax and estate planning features restricted to higher asset tiers
  • Free tools may prompt upsells for users approaching the $100,000 threshold
Fidelity

Fidelity

Pros

  • No commission on US stock and ETF trades
  • No account minimum, no account fee, no inactivity fee
  • No withdrawal fee
  • Fractional shares available from $1
  • Extensive research and educational resources
  • Fidelity Go robo-advisor free under $25,000
  • Fidelity does not accept payment for order flow
  • Excess-of-SIPC coverage totalling $1 billion in aggregate

Cons

  • No futures trading
  • No forex or CFD trading
  • Crypto limited to five coins with a 1% spread
  • No paper trading or demo account
  • Margin rates higher than some specialist discount brokers
  • A small subset of ETFs carry a $100 service fee per purchase
Empower

Empower

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial advisors, built on the foundation of Personal Capital.

Visit Empower Read review

Your capital is at risk. Other fees apply.

Fidelity

Fidelity

Fidelity is a US brokerage founded in 1946 offering stocks, ETFs, options, bonds, mutual funds, crypto, fractional shares and the Fidelity Go robo-advisor with no account minimums.

Visit Fidelity Read review

Your capital is at risk. Other fees apply.

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