Dodl vs Empower - BrokerCue
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Broker Comparison

Dodl vs Empower

Compare Dodl and Empower side by side: fees, regulation, platforms.

Dodl

Dodl

Beginner long-term investors

Dodl is a mobile-only investing app from AJ Bell offering stocks, ETFs and ready-made funds across ISA, Lifet…

VS
Empower

Empower

High-balance hybrid advisory clients

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial a…

Head-to-head comparison

Dodl vs Empower
Feature Dodl Empower
Minimum deposit - -
Stock trading fee No dealing commission; stamp duty 0.50% on UK share purchases; PTM levy £1.50 on UK trades over £10,000 Commission-free trading on investment accounts
Regulators FCA SEC, FINRA, SIPC
Best for Beginner long-term investors High-balance hybrid advisory clients
Markets & account
Stocks
ETFs
Bonds
-
Funds
Ready Made Portfolios
Isa
-
Sipp
-
Investment Plans
-
Money Market Funds
-

Pros & cons

Dodl

Dodl

Pros

  • Low 0.15% annual platform fee with no dealing commissions
  • Backed by AJ Bell, an FCA-regulated FTSE 250 company
  • Offers ISA, Lifetime ISA, SIPP and general investment account
  • Cash protected by FSCS up to £120,000; investment protection up to £85,000 per person per firm
  • Cash earns 3.80% AER variable interest in ISA and Lifetime ISA accounts while awaiting investment
  • Minimum investment of just £25 per month via direct debit
  • Clean, beginner-friendly mobile interface

Cons

  • App-only - no web browser access
  • Orders execute once daily at a fixed time, not in real time
  • Limited share selection of around 80 UK and US stocks
  • Minimum fee of £1 per month means 0.15% rate only applies above £8,000 invested
  • No demo account
  • No fractional shares
  • Direct share investments receive no FSCS protection
Empower

Empower

Pros

  • Comprehensive free financial dashboard with net worth, retirement planner and fee analyzer
  • Hybrid model gives access to human advisors alongside automated portfolio management
  • Tax-loss harvesting and tax location strategy included in advisory fee
  • Tiered fees decrease as assets grow, reaching 0.49% above $10 million
  • Client assets held at established independent custodians with SIPC protection
  • High-yield cash account with FDIC insurance up to $5 million
  • Dedicated advisors and estate planning access at higher asset tiers
  • Commission-free trading on investment accounts

Cons

  • $100,000 minimum investment required to access any managed advisory services
  • Advisory fee of 0.89% on the first $1 million is high relative to robo-only competitors
  • No direct-to-consumer trading platform for active self-directed trading
  • No demo account available
  • No support for forex, CFDs, futures or options trading
  • Tax and estate planning features restricted to higher asset tiers
  • Free tools may prompt upsells for users approaching the $100,000 threshold
Dodl

Dodl

Dodl is a mobile-only investing app from AJ Bell offering stocks, ETFs and ready-made funds across ISA, Lifetime ISA, SIPP and GIA accounts with no dealing fees.

Visit Dodl Read review

Your capital is at risk. Other fees apply.

Empower

Empower

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial advisors, built on the foundation of Personal Capital.

Visit Empower Read review

Your capital is at risk. Other fees apply.

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