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Broker Comparison

AJ Bell vs Blueberry Markets

Compare AJ Bell and Blueberry Markets side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Blueberry Markets

Blueberry Markets

Active forex and CFD traders

Blueberry Markets is an ASIC-regulated Australian CFD and forex broker founded in 2016, offering 2,000+ instr…

Head-to-head comparison

AJ Bell vs Blueberry Markets
Feature AJ Bell Blueberry Markets
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone -
Regulators FCA ASIC, FSC, VFSC
Best for UK long-term investors and pension savers Active forex and CFD traders
Markets & account
Stocks
-
ETFs
-
Forex
-
CFDs
-
Crypto
-
Bonds
-
Funds
-
Ready Made Portfolios
-
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Margin
-
Demo Account
-
Multi Currency
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Blueberry Markets

Blueberry Markets

Pros

  • ASIC regulation with segregated client funds for Australian clients
  • Raw spreads from 0.0 pips with $7 round-turn commission on Direct account
  • No deposit or inactivity fees
  • Low $100 minimum deposit
  • Multiple platforms: MT4, MT5, cTrader, TradingView, Blueberry X
  • Free demo account with no expiry
  • Copy trading available via Blueberry Social
  • 24/7 live chat customer support

Cons

  • No investor compensation fund under any entity
  • Offshore clients (FSC and VFSC entities) receive fewer protections than ASIC clients
  • No ETFs, bonds, listed options or futures
  • Limited asset range compared to larger multi-asset brokers
  • SWIFT and intermediary bank charges may apply on international wire withdrawals
  • Free VPS requires 15 standard lots per month
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Blueberry Markets

Blueberry Markets

Blueberry Markets is an ASIC-regulated Australian CFD and forex broker founded in 2016, offering 2,000+ instruments across MT4, MT5, cTrader, TradingView and its proprietary Blueberry X platform.

Visit Blueberry Markets Read review

Your capital is at risk. Other fees apply.

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