Bestinvest vs Empower - BrokerCue
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Broker Comparison

Bestinvest vs Empower

Compare Bestinvest and Empower side by side: fees, regulation, platforms.

Bestinvest

Bestinvest

UK long-term fund and SIPP investors

Bestinvest is a UK investment platform offering stocks, funds, ETFs and ready-made portfolios across ISA, SIP…

VS
Empower

Empower

High-balance hybrid advisory clients

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial a…

Head-to-head comparison

Bestinvest vs Empower
Feature Bestinvest Empower
Minimum deposit - -
Stock trading fee UK shares: £4.95 per online trade; telephone dealing: £30 per trade Commission-free trading on investment accounts
Regulators FCA SEC, FINRA, SIPC
Best for UK long-term fund and SIPP investors High-balance hybrid advisory clients
Markets & account
Stocks
ETFs
Bonds
Funds
Ready Made Portfolios
Isa
-
Sipp
-
Business Account
-
Investment Plans
-
Money Market Funds
-

Pros & cons

Bestinvest

Bestinvest

Pros

  • No fund dealing fees
  • No US share dealing fees
  • Free withdrawal and no exit fees
  • SIPP fee is competitive with no setup charge
  • Free unlimited investment coaching sessions
  • Over 3,700 funds, shares, ETFs and investment trusts available
  • Flexible ISA - withdraw and replace without losing allowance
  • FSCS protection up to £85,000

Cons

  • £4.95 per UK share and ETF trade
  • FX conversion fee of 0.95% on US shares and foreign currency transactions
  • SIPP minimum charge of £120 per year even on small balances
  • No fractional shares
  • No demo account
  • Limited to UK and US shares only - no European or Asian exchanges
  • Mobile app redirects to browser for some investment actions
Empower

Empower

Pros

  • Comprehensive free financial dashboard with net worth, retirement planner and fee analyzer
  • Hybrid model gives access to human advisors alongside automated portfolio management
  • Tax-loss harvesting and tax location strategy included in advisory fee
  • Tiered fees decrease as assets grow, reaching 0.49% above $10 million
  • Client assets held at established independent custodians with SIPC protection
  • High-yield cash account with FDIC insurance up to $5 million
  • Dedicated advisors and estate planning access at higher asset tiers
  • Commission-free trading on investment accounts

Cons

  • $100,000 minimum investment required to access any managed advisory services
  • Advisory fee of 0.89% on the first $1 million is high relative to robo-only competitors
  • No direct-to-consumer trading platform for active self-directed trading
  • No demo account available
  • No support for forex, CFDs, futures or options trading
  • Tax and estate planning features restricted to higher asset tiers
  • Free tools may prompt upsells for users approaching the $100,000 threshold
Bestinvest

Bestinvest

Bestinvest is a UK investment platform offering stocks, funds, ETFs and ready-made portfolios across ISA, SIPP and general investment accounts, backed by Evelyn Partners.

Visit Bestinvest Read review

Your capital is at risk. Other fees apply.

Empower

Empower

Empower is a US hybrid robo-advisor combining automated portfolio management with access to human financial advisors, built on the foundation of Personal Capital.

Visit Empower Read review

Your capital is at risk. Other fees apply.

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