Axos Invest vs Hargreaves Lansdown - BrokerCue
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Broker Comparison

Axos Invest vs Hargreaves Lansdown

Compare Axos Invest and Hargreaves Lansdown side by side: fees, regulation, platforms.

Axos Invest

Axos Invest

Robo-advisor and self-directed investors

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free …

VS
Hargreaves Lansdown

Hargreaves Lansdown

UK long-term ISA and SIPP investors

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs…

Head-to-head comparison

Axos Invest vs Hargreaves Lansdown
Feature Axos Invest Hargreaves Lansdown
Minimum deposit - -
Stock trading fee Commission-free for self-directed trading £6.95 per online trade (0-19 trades/month); £3.95 per trade (20+ trades/month); £29 by phone; free via monthly Direct Debit regular investing
Regulators SEC, FINRA, SIPC FCA
Best for Robo-advisor and self-directed investors UK long-term ISA and SIPP investors
Markets & account
Stocks
ETFs
Bonds
-
Options
-
Funds
Ready Made Portfolios
Margin
-
Isa
-
Sipp
-
Investment Plans
-
Money Market Funds
-

Pros & cons

Axos Invest

Axos Invest

Pros

  • Low 0.24% annual fee for Managed Portfolios
  • Commission-free stocks and ETFs in self-directed accounts
  • No withdrawal or inactivity fees
  • Portfolio customization across up to 32 investment types
  • Tax-loss harvesting available for eligible accounts
  • Automatic portfolio rebalancing included
  • Integration with Axos Bank accounts
  • Individual, joint, and IRA account types supported

Cons

  • $500 minimum balance required for Managed Portfolios advisory fee rate
  • Tax-loss harvesting requires $25,000 minimum and costs an additional 0.20%
  • No standalone mobile trading app - brokerage accessed via general Axos Bank app
  • Options cost $1.00 per contract (standard); Axos Elite reduces this to $0.80 but requires a $10/month subscription
  • Advanced features require $10/month Axos Elite subscription
  • No crypto trading offered
  • No demo account available
  • BBB-rated D- (not accredited)
Hargreaves Lansdown

Hargreaves Lansdown

Pros

  • UK's largest retail investment platform with over 2 million clients
  • Wide product range: funds, shares, ETFs, bonds, gilts, investment trusts, VCTs
  • ISA, SIPP, Lifetime ISA, Junior ISA, and Junior SIPP accounts available
  • No inactivity or withdrawal fees
  • Free monthly Direct Debit regular investing for both shares and funds
  • Extensive research tools, analyst ratings, and educational content
  • Segregated client funds and FSCS protection up to £85,000
  • No account charge for Junior ISA holders

Cons

  • No demo account available
  • Share dealing fee of £6.95 is higher than several UK competitors
  • Fund annual charge is uncapped for smaller portfolios and can be expensive at scale
  • New £1.95 fund dealing fee introduced from March 2026 where trades were previously free
  • Annual share charge cap raised to £150 per year per account from £45
  • FX conversion fees apply on all overseas share trades
  • No CFDs, forex, crypto, or spread betting products
Axos Invest

Axos Invest

Axos Invest is a US robo-advisor and self-directed brokerage offering managed portfolios and commission-free trading, backed by Axos Financial.

Visit Axos Invest Read review

Your capital is at risk. Other fees apply.

Hargreaves Lansdown

Hargreaves Lansdown

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs and ready-made portfolios to over 2 million clients.

Visit Hargreaves Lansdown Read review

Your capital is at risk. Other fees apply.

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