Avanza review
Updated September 28, 2026 · BrokerCue Editorial Team · Facts checked September 26, 2026
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Our verdict
Avanza suits Swedish and European beginners who want a regulated home for stocks, ETFs and funds without an account charge. Its account fee is SEK 0 and each stock trade costs SEK 1, with money covered by EU ICS up to EUR 20,000 and watched by Finansinspektionen.
Key facts
- Best for
- A low-cost regulated Swedish brokerage for beginners buying stocks, ETFs and funds.
- Stock trade fee
- SEK 1 (Source, checked September 26, 2026)
- Account fee
- SEK 0 (Source, checked September 26, 2026)
- Markets
- Stocks, ETFs, Funds (Source, checked September 26, 2026)
- Regulators
- Finansinspektionen (Source, checked September 26, 2026)
- Investor protection
- EU ICS up to EUR 20,000 (Source, checked September 26, 2026)
- Platforms
- Avanza Platform, Avanza App (Source, checked September 26, 2026)
- Legal entity
- Avanza Bank Holding AB (Source, checked September 26, 2026)
- Headquarters
- Sweden (Source, checked September 26, 2026)
- Founded
- 1999 (Source, checked September 26, 2026)
- Features
- Mobile app
- Pricing model
- Low fees
- Audience
- Beginners
- Official website
- avanza.se
Robo-advisors
- Regulators
- Finansinspektionen (Source, checked September 26, 2026)
- Investor protection
- EU ICS up to EUR 20,000 (Source, checked September 26, 2026)
- Legal entity
- Avanza Bank Holding AB (Source, checked September 26, 2026)
- Headquarters
- Sweden (Source, checked September 26, 2026)
- Founded
- 1999 (Source, checked September 26, 2026)
Apps and profiles
- Get the app
- App StoreGoogle Play
- Elsewhere
- WikidataWikipediaXLinkedInTrustpilot
Pros and cons
Pros
- No account charge: the account fee is SEK 0, and Avanza ranks at 1 of 138 brands on that measure.
- Stock trades cost SEK 1 on a low-fees model, below the site stock trade fee median of €0.
- Regulated in Sweden by Finansinspektionen, and EU ICS up to EUR 20,000 covers eligible holdings.
- A mobile app is listed among the features, and the app and platform are the places you trade through.
Cons
- Coverage is limited to stocks, etfs and funds, so traders who want forex, CFDs or crypto must look elsewhere.
- The account sits with Avanza Bank Holding AB in Sweden, so money is in a Swedish account rather than a UK one.
- Regulator count is thin: Finansinspektionen is the only entry, which limits cross-border reassurance for readers in other markets.
Who it suits
- Beginners building a first share and fund portfolio in Sweden
- Long-term holders who want EU ICS up to EUR 20,000 behind their holdings
- Investors who trade through the app and prefer one account charge of SEK 0
Who should look elsewhere
- Traders after forex, CFDs or crypto, since Avanza lists stocks, etfs and funds only
- Readers who want a UK-listed provider and the account type that goes with it
- Anyone who needs a wide spread of regulated entities beyond Finansinspektionen
The company behind it
Avanza runs through Avanza Bank Holding AB, registered in Sweden, where Finansinspektionen supervises it. The company was founded in 1999, so it has been building a brokerage rather than arriving with a new app. Trading runs through the Avanza Platform and the Avanza App, with the mobile app among its listed features. The legal entity and its Swedish base explain why accounts and investor protection sit inside a Swedish structure rather than a UK one.
How Avanza compares
8.9 vs 9.0
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8.9 vs 9.08.9 vs 9.3
8.9 vs 8.7
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8.9 vs 9.2eToro charges a stock trade fee of $0, lower on paper than Avanza's SEK 1 if you trade often in small amounts.
8.9 vs 8.7
Kitco
8.9 vs 9.1
8.9 vs 9.08.9 vs 9.0
Pepperstone
Vaulted
wikifolio.com
Intellectia
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Libertex International
XM VN
Where Avanza is available
- Available
- Sweden
- Licence in Sweden
- Finansinspektionen, checked September 26, 2026
Countries from the brand (Source, checked September 26, 2026)
Frequently asked questions
How much does Avanza cost to open and run an account?+
The account fee is SEK 0, so holding the account does not cost anything on its own. Each stock trade is SEK 1 on a low-fees model. That puts Avanza near the top of the site ranking for account fees at 1 of 138 brands.
What can I actually buy and sell on Avanza?+
The listed markets are stocks, etfs and funds. So the account is built for direct share dealing, ETF buying and fund investment rather than leveraged products. Readers who want forex, CFDs or crypto will need a different broker for those instruments.
Is my money protected at Avanza?+
Avanza is regulated by Finansinspektionen in Sweden, and investor protection is stated as EU ICS up to EUR 20,000. That scheme covers eligible holdings up to the stated limit if the firm fails. Protection is a safety net, not a deposit guarantee on your returns.
Which platforms and apps can I use?+
Trading runs through the Avanza Platform and the Avanza App, and the mobile app is one of the listed features. A mobile-first account suits readers who place orders away from a desk. Both routes sit inside the same Swedish legal entity.
Who is Avanza aimed at?+
The stated audience is beginners, and the pricing matches that: an account fee of SEK 0 and a SEK 1 stock trade. That combination keeps the running cost low for a first portfolio. Experienced traders wanting wider markets would pay more attention to asset class choice.
How much do retail investors lose trading similar accounts?+
Across the site, retail accounts that lose money sit at a median of 70.15%, with a spread of 40.3% to 88%. Low fees reduce the cost of holding and trading, not the risk of the underlying assets.
Is Avanza only for Swedish investors?+
The company is Avanza Bank Holding AB with its base in Sweden, supervised by Finansinspektionen. Its audience is beginners, and the account runs on Swedish terms. Readers in other markets should check local rules before funding a Swedish account.
How does Avanza compare with CFI on asset classes?+
CFI lists stocks, etfs and forex, which is a wider selection than Avanza's stocks, etfs and funds. Avanza focuses on shares, ETFs and funds at a low fee. The choice is about scope rather than price, since Avanza's account fee is SEK 0.
Sources
- btw.media/en/avanzas-brokerage-account-must-make-low-fees... checked September 26, 2026
Backs: Account fee, Pricing model, Stock trade fee
“Mini with 0.25 percent brokerage and SEK 1 minimum”
- en.wikipedia.org/wiki/Avanza checked September 26, 2026
Backs: Founded, Markets
“Avanza was founded in 1999 as HQ.se”
- play.google.com/store/apps/details checked September 26, 2026
Backs: Features
“What you can do in the app”
- reviews247news.com/broker_review/avanza-review-2025-is-it... checked September 26, 2026
Backs: Audience, Investor protection, Regulators, Licences
“broker targets everyday investors rather than professional traders”
- stockbrokerreview.com checked September 26, 2026
Backs: Platforms
“Platforms: Avanza Platform, Avanza App”
- ad-hoc-news.de/boerse/ueberblick/avanza-bank-holding-ab-s... checked September 26, 2026
Backs: Legal entity
“Name: Avanza Bank Holding AB”
- ad-hoc-news.de/boerse/ueberblick/avanza-bank-holding-ab-s... checked September 26, 2026
Backs: Headquarters
“Headquarters/country: Stockholm, Sweden”
Compiled from 7 source pages, checked September 26, 2026. We did not open an account.
Not confirmed yet: Minimum deposit, Inactivity fee, Retail accounts that lose money.
Related by the facts
Avanza
A low-cost regulated Swedish brokerage for beginners buying stocks, ETFs and funds.