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Broker Comparison

Ally Invest vs Wealthify

Compare Ally Invest and Wealthify side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

Ally Invest vs Wealthify
Feature Ally Invest Wealthify
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission -
Regulators FINRA, SIPC, SEC FCA
Best for DIY investors who also want managed portfolio options Beginner and hands-off UK investors
Markets & account
Stocks
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ETFs
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Bonds
-
Options
-
Funds
Margin
-
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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