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Broker Comparison

Ally Invest vs SogoTrade

Compare Ally Invest and SogoTrade side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
SogoTrade

SogoTrade

Active self-directed stock and options traders

SogoTrade is an online broker for stocks, ETFs, options and crypto, with qualified limit-order rebates and we…

Head-to-head comparison

Ally Invest vs SogoTrade
Feature Ally Invest SogoTrade
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice No minimum deposit required
Stock trading fee $0 commission —
Regulators FINRA, SIPC, SEC FINRA
Best for DIY investors who also want managed portfolio options Active self-directed stock and options traders
Markets & account
Stocks
ETFs
Crypto
—
Bonds
—
Options
Funds
Margin
Ready Made Portfolios
Business Account
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
SogoTrade

SogoTrade

Pros

  • $0 qualified limit orders can reduce stock and ETF trading costs
  • Qualified limit orders can earn $1.00 per 1000 shares
  • $0 options commission with a 50¢ contract fee
  • ACH transfers are available with no SogoTrade charge
  • SogoTrade Pro syncs alerts and watchlists with Web Trader
  • Copy trading lets users replicate trades in the social app
  • ACAT transfers of $10,000+ may be reimbursed up to $100

Cons

  • Market orders cost $2.88
  • Penny stocks add $0.0003/share or 0.25% principal fee
  • Crypto trades cost the greater of $1 or 1%
  • Outgoing domestic wires cost $25 and international wires cost $50
  • Regular mailed withdrawal checks cost $5
  • ACH-funded withdrawals can face a restriction of up to 60 days
  • Options level 4 or higher requires $5,000 minimum equity
  • SIPC and Apex excess insurance do not cover crypto transactions
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

SogoTrade

SogoTrade

SogoTrade is an online broker for stocks, ETFs, options and crypto, with qualified limit-order rebates and web/mobile trading platforms.

Visit SogoTrade Read review

Your capital is at risk. Other fees apply.

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