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Ally Invest vs Public

Compare Ally Invest and Public side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Public

Public

Active investors who want options rebates and API access

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI tools…

Head-to-head comparison

Ally Invest vs Public
Feature Ally Invest Public
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice —
Stock trading fee $0 commission $0 for regular market-hours US-listed stocks and ETFs; $2.99 per extended-hours trade; OTC stocks $2.99 per trade
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC, FDIC, NYSDFS
Best for DIY investors who also want managed portfolio options Active investors who want options rebates and API access
Markets & account
Stocks
ETFs
Crypto
—
Bonds
Options
Funds
—
Margin
Ready Made Portfolios
—
Fractional Shares
—
Investment Plans
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Public

Public

Pros

  • $0 regular-hours US stock and ETF trades
  • Options rebates of $0.06-$0.18 per stock or ETF contract
  • Margin rates range from 4.90% to 4.25%
  • Public API supports programmatic trading
  • High-Yield Cash Account pays 3.30% APY with no fees
  • Direct indexing starts with as little as $1,000
  • SIPC protection up to $500,000 for cash and securities
  • FDIC protection up to $5 million for High-Yield Cash Account

Cons

  • $2.99 extended-hours stock and ETF trades without Premium
  • OTC stock trades cost $2.99 without Premium
  • Inactivity fee is $3.99 every month
  • Outgoing ACAT transfers cost $100
  • Instant Withdrawals cost up to 3.5%, minimum $1
  • Crypto assets are not FDIC or SIPC insured
  • Fractional shares are not transferable outside Public
  • Premium costs $10 monthly or $96 annually unless waived
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Public

Public

Public is a US multi-asset investing platform offering stocks, ETFs, options, bonds, crypto, margin, AI tools, a trading API and cash products.

Visit Public Read review

Your capital is at risk. Other fees apply.

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