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Broker Comparison

Ally Invest vs Plus500

Compare Ally Invest and Plus500 side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Plus500

Plus500

Active CFD traders who want web and mobile access

Plus500 offers CFD trading across forex, shares, ETFs, options and crypto, plus Plus500 Invest for stocks, wi…

Head-to-head comparison

Ally Invest vs Plus500
Feature Ally Invest Plus500
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice —
Stock trading fee $0 commission —
Regulators FINRA, SIPC, SEC CySEC, FCA, EFSA, CFTC, ASIC, FMA, FSCA, SCA, DFSA, JFSA, MAS, FSA, SCB, BAPPEBTI, CIRO
Best for DIY investors who also want managed portfolio options Active CFD traders who want web and mobile access
Markets & account
Stocks
ETFs
Forex
—
CFDs
—
Crypto
—
Bonds
—
Options
Futures
—
Funds
—
Margin
—
Ready Made Portfolios
—
Demo Account
—

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Plus500

Plus500

Pros

  • 0% opening and closing trade fees on CFD positions
  • 0% Plus500 deposit and withdrawal fees
  • Unlimited demo with live quotes and adjustable balance
  • +Insights shows trends from millions of Plus500 trades
  • 100+ technical indicators and flexible alerts
  • Client deposits held separately under CySEC rules
  • Selected clients can receive technical analysis and an account manager

Cons

  • Inactivity fee up to 10 USD after three months without login
  • Currency conversion fee up to 0.7% of realized profit or loss
  • Overnight financing can apply when positions remain open
  • Guaranteed stop orders use a wider spread
  • Third-party fees may apply to international cards or bank transfers
  • Real-time prices require opening an account
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Plus500

Plus500

Plus500 offers CFD trading across forex, shares, ETFs, options and crypto, plus Plus500 Invest for stocks, with web/mobile apps and a demo account.

Visit Plus500 Read review

Your capital is at risk. Other fees apply.

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