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Broker Comparison

Ally Invest vs Lime Financial

Compare Ally Invest and Lime Financial side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Lime Financial

Lime Financial

Active traders seeking low-cost DMA

Lime Financial is a US agency broker offering commission-free stock and ETF trading, low-latency DMA, options…

Head-to-head comparison

Ally Invest vs Lime Financial
Feature Ally Invest Lime Financial
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission $0 commission via market maker venues (domestic accounts); DMA routing: $0.005 per share; extended hours: $0.003 per share surcharge
Regulators FINRA, SIPC, SEC FINRA, SEC, NFA, SIPC
Best for DIY investors who also want managed portfolio options Active traders seeking low-cost DMA
Markets & account
Stocks
ETFs
Bonds
-
Options
Futures
-
Funds
-
Margin
Ready Made Portfolios
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Lime Financial

Lime Financial

Pros

  • Commission-free stock and ETF trading via market maker venues
  • Low DMA rate of $0.005 per share for direct routing
  • Low options commission of $0.50 per contract
  • Multiple platform choices including Lime Trader, Sterling, CQG, and Bookmap
  • IRA and multiple account types supported
  • Agency-only broker model with no proprietary trading conflicts
  • SIPC membership protects accounts up to $500,000

Cons

  • No demo or paper trading account available
  • Inactivity fee of $15 per quarter for low-activity accounts
  • Minimum account balance of $1,000 for cash accounts, $2,000 for margin
  • No OTC stock trading
  • No GTC (Good-Till-Canceled) orders supported
  • Wire transfer fees for deposits and withdrawals
  • No fractional shares
  • Platform depth may overwhelm beginner traders
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Lime Financial

Lime Financial

Lime Financial is a US agency broker offering commission-free stock and ETF trading, low-latency DMA, options, and futures via proprietary and third-party platforms.

Visit Lime Financial Read review

Your capital is at risk. Other fees apply.

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