Ally Invest vs Fidelity International - BrokerCue
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Broker Comparison

Ally Invest vs Fidelity International

Compare Ally Invest and Fidelity International side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
Fidelity International

Fidelity International

Long-term fund and ISA investors

Fidelity International is a UK-regulated investment platform offering stocks, ETFs, funds, ISAs and SIPPs wit…

Head-to-head comparison

Ally Invest vs Fidelity International
Feature Ally Invest Fidelity International
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission £7.50 per online trade; £1.50 per trade via regular savings plan; £30 by phone
Regulators FINRA, SIPC, SEC FCA
Best for DIY investors who also want managed portfolio options Long-term fund and ISA investors
Markets & account
Stocks
ETFs
Bonds
Options
-
Funds
Margin
-
Ready Made Portfolios
Isa
-
Sipp
-
Investment Plans
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
Fidelity International

Fidelity International

Pros

  • No dealing fee on funds
  • Annual service fee capped at £2,000
  • ETF and share custody fee capped at £90 per year inside ISA or SIPP
  • No service fee on Junior ISA, Junior SIPP, or Investment Account (exchange-traded assets)
  • No deposit, withdrawal, or inactivity fees
  • Access to over 2,500 funds from multiple providers
  • Ready-made ISA portfolios available via Fidelity Navigator
  • FCA regulated with FSCS protection up to £85,000

Cons

  • £7.50 per trade is relatively high for infrequent share or ETF buyers
  • No fractional shares
  • No demo account
  • No multi-currency account
  • No margin lending
  • No CFDs, forex, options, futures, or crypto
  • FX conversion markup of 0.75% applies to the first £10,000
  • Minimum service fee of £7.50 per month (£90 per year) applies to accounts under £25,000 without a regular savings plan
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

Fidelity International

Fidelity International

Fidelity International is a UK-regulated investment platform offering stocks, ETFs, funds, ISAs and SIPPs with a tiered service fee and free fund dealing.

Visit Fidelity International Read review

Your capital is at risk. Other fees apply.

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