BrokerCue

Broker Comparison

Ally Invest vs ChoiceTrade

Compare Ally Invest and ChoiceTrade side by side: fees, regulation, platforms.

Ally Invest

Ally Invest

DIY investors who also want managed portfolio options

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on m…

VS
CH

ChoiceTrade

Active US stock and options traders

ChoiceTrade is a US broker-dealer offering commission-free stocks and ETFs, options trading, and advanced pla…

Head-to-head comparison

Ally Invest vs ChoiceTrade
Feature Ally Invest ChoiceTrade
Minimum deposit No minimum deposit required for Self-Directed brokerage cash account; $2,000 for Self-Directed brokerage margin accounts; $100 for Robo Portfolios; $100,000 for Personal Advice -
Stock trading fee $0 commission $0 commission for listed US exchange stocks; OTC stocks charged per trade
Regulators FINRA, SIPC, SEC SEC, FINRA, SIPC
Best for DIY investors who also want managed portfolio options Active US stock and options traders
Markets & account
Stocks
ETFs
Bonds
-
Options
Funds
-
Margin
Ready Made Portfolios
-
Demo Account
-

Pros & cons

Ally Invest

Ally Invest

Pros

  • $0 commissions on most U.S.-listed stocks and ETFs
  • $0 options commission with a $0.50 contract fee
  • $100 minimum for Ally Invest Robo Portfolios
  • Cash-enhanced Robo Portfolios have no advisory fee
  • Daily robo review and rebalancing at no extra fee
  • $75 ACAT transfer-fee credit on $2,500+ transfers
  • Apex adds up to $150 million aggregate excess coverage

Cons

  • $2,000 minimum deposit for Self-Directed margin accounts
  • $100,000 minimum assets for Personal Advice
  • Market-focused Robo Portfolios charge 0.30% annually
  • Low-priced securities cost $4.95 plus $0.01 per share
  • Personal Advice is available only to current customers
  • Withdrawals over 20% of Personal Advice account require a call
  • Robo ETF expense ratios are not included in advisory fee
CH

ChoiceTrade

Pros

  • No commission on listed US stock and ETF trades
  • Free $100,000 virtual demo account
  • Direct Pro platform powered by DAS Trader for advanced charting and order routing
  • Long operating history since 2000
  • SIPC protection up to $500,000
  • ChoiceTrade Elite platform fee waived with $30,000+ account balance

Cons

  • Inactivity fee of $55 per quarter for low-activity individual/joint accounts
  • Paid platform subscriptions required for advanced tools
  • No forex, crypto, commodities, or futures trading
  • ACH withdrawal fee of $5 (max 3 per month); domestic wire $35; international wire $60
  • Limited funding methods - primarily bank transfer and ACH
  • Limited educational resources compared to larger brokers
  • Cash-settled options (SPX, OEX, RUT, VIX) carry an additional $0.75 per-contract surcharge
Ally Invest

Ally Invest

Ally Invest combines self-directed trading with robo portfolios and personal advice, with $0 commissions on most U.S.-listed stocks and ETFs.

Visit Ally Invest Read review

Your capital is at risk. Other fees apply.

CH

ChoiceTrade

ChoiceTrade is a US broker-dealer offering commission-free stocks and ETFs, options trading, and advanced platforms including a DAS Trader-powered Direct Pro for active traders.

Visit ChoiceTrade Read review

Your capital is at risk. Other fees apply.

Not the right match?

Line up any two brokers side by side, or browse the full list to find your next platform.

Compare another broker Browse all brokers