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Broker Comparison

AJ Bell vs Wealthsimple

Compare AJ Bell and Wealthsimple side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
Wealthsimple

Wealthsimple

Canadian beginner and passive investors

Wealthsimple is a Canadian all-in-one financial platform offering commission-free stock and ETF trading, mana…

Head-to-head comparison

AJ Bell vs Wealthsimple
Feature AJ Bell Wealthsimple
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone Commission-free on Canadian and US exchanges
Regulators FCA CIRO, OSC
Best for UK long-term investors and pension savers Canadian beginner and passive investors
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Options
-
Funds
-
Ready Made Portfolios
Investment Plans
Isa
-
Sipp
-
Savings Vaults
-
Fractional Shares
-
Margin
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
Wealthsimple

Wealthsimple

Pros

  • Commission-free stock and ETF trading
  • No account, inactivity, or transfer-out fees on self-directed accounts
  • Fractional shares with a $1 minimum investment
  • Integrated robo-advisor, self-directed trading, and crypto in one app
  • Multiple registered account types including TFSA, RRSP, FHSA, and RESP
  • CIPF investor protection up to $1 million per account category
  • No minimum deposit requirement
  • TradingView charting integration on web platform

Cons

  • 1.5% CAD/USD currency conversion fee applies to most US stock trades unless a USD account is held
  • $10 per month USD account fee for Core plan users
  • No mutual funds, bonds, GICs, CFDs, or forex products
  • No demo account
  • Advanced research and charting tools are limited compared to full-service brokers
  • Managed portfolio customization is restricted to a small set of model portfolios
  • Higher-tier benefits require $100,000 or $500,000 in household assets
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

Wealthsimple

Wealthsimple

Wealthsimple is a Canadian all-in-one financial platform offering commission-free stock and ETF trading, managed portfolios, crypto, and tax filing in a single app.

Visit Wealthsimple Read review

Your capital is at risk. Other fees apply.

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