Select your country to see eligible brokers

BrokerCue

Broker Comparison

AJ Bell vs SoFi Invest

Compare AJ Bell and SoFi Invest side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
SoFi Invest

SoFi Invest

Beginners and all-in-one investors

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fract…

Head-to-head comparison

AJ Bell vs SoFi Invest
Feature AJ Bell SoFi Invest
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone Commission-free
Regulators FCA FINRA, SIPC, SEC
Best for UK long-term investors and pension savers Beginners and all-in-one investors
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Options
-
Funds
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Fractional Shares
-
Margin
-
Money Market Funds
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
SoFi Invest

SoFi Invest

Pros

  • Commission-free stock, ETF, and options trading
  • No per-contract or exercise fee on options
  • Fractional shares from $5
  • IPO access at offering price
  • 1% IRA contribution match
  • Robo-advisor with no minimum beyond $50
  • Integrated banking, lending, and investing in one app
  • Access to Certified Financial Planners

Cons

  • Robo-advisor charges 0.25% annual fee (was free before November 2024)
  • Crypto trades carry a 1% spread on every buy and sell
  • Inactivity fee of $25 after 6 months without a login
  • $25 outgoing wire transfer fee and $100 ACAT transfer-out fee
  • No forex or futures trading
  • Limited research and charting tools compared to full-service brokers
  • No tax-loss harvesting in the robo-advisor
  • Crypto selection limited to around 25-30 coins with no advanced order types
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

SoFi Invest

SoFi Invest

SoFi Invest is a US brokerage offering commission-free stocks, ETFs, and options, a 0.25% robo-advisor, fractional shares, IPO access, and crypto trading in one platform.

Visit SoFi Invest Read review

Your capital is at risk. Other fees apply.

Not the right match?

Line up any two brokers side by side, or browse the full list to find your next platform.

Compare another broker Browse all brokers