AJ Bell vs interactive investor - BrokerCue
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Broker Comparison

AJ Bell vs interactive investor

Compare AJ Bell and interactive investor side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
interactive investor

interactive investor

Flat-fee long-term investors

interactive investor is a UK flat-fee investment platform for shares, funds, ETFs, bonds, ISAs and SIPPs, wit…

Head-to-head comparison

AJ Bell vs interactive investor
Feature AJ Bell interactive investor
Minimum deposit - -
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone UK & US Shares (incl. ETFs & Investment trusts): £3.99 on Core and Plus; £2.99 on Premium
Regulators FCA FCA
Best for UK long-term investors and pension savers Flat-fee long-term investors
Markets & account
Stocks
ETFs
Bonds
Funds
Ready Made Portfolios
Investment Plans
Isa
Sipp
Savings Vaults
-
Multi Currency
-
Business Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
interactive investor

interactive investor

Pros

  • Flat monthly plans start at £5.99 instead of a percentage fee
  • Free regular investing across all plans
  • Next-day GBP and EUR withdrawals have no charge
  • Plus includes 1 free monthly trade; Premium includes 2
  • Premium makes fund trades and dividend reinvestments free
  • Trading Account can hold up to 9 currencies
  • Plus includes 5 free family accounts; Premium includes unlimited
  • Transfers in and out have no ii charge

Cons

  • Core portfolios are limited to £100,000 before Plus applies
  • Core FX conversion fee is 0.75%
  • Other international shares cost £9.99 on Core
  • Same-day GBP and EUR withdrawals cost £15
  • Telephone trades cost £49
  • Junior ISAs are unavailable on the Core plan
  • Premium costs £39.99 per month
  • Company Account applications must be posted
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

interactive investor

interactive investor

interactive investor is a UK flat-fee investment platform for shares, funds, ETFs, bonds, ISAs and SIPPs, with managed portfolios and multi-currency investing.

Visit interactive investor Read review

Your capital is at risk. Other fees apply.

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