AJ Bell vs growney - BrokerCue
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Broker Comparison

AJ Bell vs growney

Compare AJ Bell and growney side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acroโ€ฆ

VS
growney

growney

Low-cost ETF portfolio investing in Germany

growney is a German BaFin-licensed robo-advisor offering ETF-based managed portfolios across 23 strategies, iโ€ฆ

Head-to-head comparison

AJ Bell vs growney
Feature AJ Bell growney
Minimum deposit - -
Stock trading fee ยฃ5 per trade; ยฃ3.50 per trade for frequent dealers (10+ deals in previous month); ยฃ25 by telephone -
Regulators FCA BaFin
Best for UK long-term investors and pension savers Low-cost ETF portfolio investing in Germany
Markets & account
Stocks
-
ETFs
Bonds
-
Funds
-
Ready Made Portfolios
Investment Plans
Isa
-
Sipp
-
Savings Vaults
-
Business Account
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to ยฃ85,000
  • Share and ETF custody capped at ยฃ3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at ยฃ10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from ยฃ25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
growney

growney

Pros

  • Low annual management fee: 0.68% under EUR 50,000, drops to 0.38% above
  • No deposit, withdrawal, transaction, or inactivity fees
  • 23 investment strategies including conventional, sustainable (growgreen), and specialty
  • BaFin-licensed asset manager; client ETFs held as protected special assets
  • Savings plans from EUR 25 per month with no minimum term
  • Withdrawal plans available from EUR 2,000 balance
  • Business and joint investment accounts available
  • Tax optimisation and annual rebalancing included in management fee

Cons

  • No native mobile app - platform is web-based only
  • Portfolio rebalancing occurs only annually (December) unless drift exceeds 10%
  • ETF-only approach: no individual stocks, bonds, or active fund selection
  • No children's accounts (planned with future Upvest custody migration)
  • Minimum EUR 500 for lump-sum deposits (EUR 25 for savings plans)
  • Sustainable strategies have historically underperformed conventional equivalents
  • Higher total cost (approx. 0.90% all-in) for balances below EUR 50,000
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Your capital is at risk. Other fees apply.

growney

growney

growney is a German BaFin-licensed robo-advisor offering ETF-based managed portfolios across 23 strategies, including sustainable options, with a tiered fee structure and no transaction costs.

Your capital is at risk. Other fees apply.

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