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Broker Comparison

AJ Bell vs ETRADE from Morgan Stanley

Compare AJ Bell and ETRADE from Morgan Stanley side by side: fees, regulation, platforms.

AJ Bell

AJ Bell

UK long-term investors and pension savers

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs acro…

VS
ETRADE from Morgan Stanley

ETRADE from Morgan Stanley

Self-directed investors and active traders

ETRADE from Morgan Stanley offers $0 online stock and ETF trades, advanced Power ETRADE platforms, options, f…

Head-to-head comparison

AJ Bell vs ETRADE from Morgan Stanley
Feature AJ Bell ETRADE from Morgan Stanley
Minimum deposit - No account minimums for brokerage accounts
Stock trading fee £5 per trade; £3.50 per trade for frequent dealers (10+ deals in previous month); £25 by telephone $0 online US-listed stock trades
Regulators FCA SIPC, NFA, FDIC, CFTC
Best for UK long-term investors and pension savers Self-directed investors and active traders
Markets & account
Stocks
ETFs
Crypto
-
Bonds
Options
-
Futures
-
Funds
Ready Made Portfolios
Investment Plans
-
Isa
-
Sipp
-
Savings Vaults
-
Margin
-

Pros & cons

AJ Bell

AJ Bell

Pros

  • FCA-regulated with FSCS protection up to £85,000
  • Share and ETF custody capped at £3.50/month in ISA and dealing accounts
  • SIPP platform fee capped at £10/month
  • Wide investment range: 4,000+ funds, 3,500+ ETFs, 16,000+ shares across 24 markets
  • No withdrawal or inactivity fees
  • Regular investing with no dealing charge from £25/month
  • Which? Recommended Provider for eight consecutive years (2019-2026)
  • ISA, SIPP, Lifetime ISA, Junior ISA and dealing accounts all on one platform

Cons

  • No demo or practice account
  • No fractional shares
  • No cryptocurrency trading
  • Fund platform fee is not capped, making it expensive for large fund portfolios
  • FX conversion fee up to 0.75% on international trades
  • Basic charting tools compared to dedicated trading platforms
  • No multi-currency account - all holdings converted to GBP
ETRADE from Morgan Stanley

ETRADE from Morgan Stanley

Pros

  • $0 online US-listed stock, ETF, mutual fund and options trades
  • No brokerage account minimums or maintenance fees
  • Options contract fee falls to $0.50 with 30+ quarterly trades
  • Power ETRADE App trades stocks, ETFs, options and futures
  • Core Portfolios add rebalancing and tax-loss harvesting
  • CME Group and CFE futures quote fees are absorbed

Cons

  • OTC trades cost $6.95, or $4.95 after 30+ quarterly trades
  • Broker-assisted trades add $25
  • Outgoing full account transfers cost $75
  • Outgoing wires cost $25
  • Crypto access is indirect through ETPs, trusts and futures
  • Futures accounts are not protected by SIPC
  • Core Portfolios require $500 and charge 0.30% annually
  • Paper statements cost $2.00 each unless exempt
AJ Bell

AJ Bell

AJ Bell is a UK investment platform founded in 1995, offering stocks, ETFs, funds, bonds, ISAs and SIPPs across 24 international markets.

Visit AJ Bell Read review

Your capital is at risk. Other fees apply.

ETRADE from Morgan Stanley

ETRADE from Morgan Stanley

ETRADE from Morgan Stanley offers $0 online stock and ETF trades, advanced Power ETRADE platforms, options, futures, bonds and managed portfolios.

Visit ETRADE from Morgan Stanley Read review

Your capital is at risk. Other fees apply.

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