Updated September 28, 2026 · BrokerCue Editorial Team

Lime Financial vs Merrill Edge

Lime Financial scores 9.1 and Merrill Edge 9.5 out of 10. Compare their differences and shared features below.

Lime Financial

9.1/10

Facts checked September 26, 2026.

Merrill Edge

9.5/10

Facts checked September 26, 2026.

What sets them apart

Lime Financial vs Merrill Edge
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Lime FinancialLime Financial
ReviewSee alternativesSee alternatives
Merrill EdgeMerrill Edge
ReviewSee alternativesSee alternatives
Minimum deposit$30,000$0Lower
MarketsStocks, ETFs, Options, FuturesStocks, ETFs, Options, Bonds, Funds
RegulatorsFINRA, NFAFINRA, SEC
PlatformsLime Trader, Lime Trader Web, Lime Trader Mobile, Lime Direct, Sterling, CQG, TakeProfitMerrill Edge website, Merrill Edge MarketPro, Merrill mobile app
Account feeNot confirmed$0
Inactivity feeNot confirmed$0
Margin rate12.5%Not confirmed
Options contract feeNot confirmed$0.65

Same on both: Stock trade fee ($0), Investor protection (SIPC up to USD 500,000), Account types (IRA, Roth IRA, Joint, Corporate).

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Key differences

  • Merrill Edge scores higher overall: 9.5 vs 9.1.
  • Regulators: only Lime Financial offers NFA.
  • Regulators: only Merrill Edge offers SEC.
  • Founded is lower at Merrill Edge: 1914 vs 2000.
  • Minimum deposit is lower at Merrill Edge: $0 vs $30,000.
  • Markets: only Lime Financial offers Futures.
  • Markets: only Merrill Edge offers Bonds, Funds.
  • Platforms: only Lime Financial offers Lime Trader, Lime Trader Web, Lime Trader Mobile.
  • Platforms: only Merrill Edge offers Merrill Edge website, Merrill Edge MarketPro, Merrill mobile app.
  • Support channels: only Merrill Edge offers Chat.

Our verdict on each

Lime Financial

Lime Financial suits experienced traders and active day traders who want options and futures on a commission-free basis. Stock trades cost $0 and the account is regulated by FINRA and NFA with SIPC protection, but the account starts at $30,000, so the entry point is the trade-off.

Read the full Lime Financial review

Merrill Edge

Merrill Edge is a US brokerage that suits investors who want commission-free stock and ETF dealing alongside a brokerage account. Stock trade fees of $0 and an account fee of $0 put it in the cheapest band we rate, though options and managed portfolios carry their own charges.

Read the full Merrill Edge review

Score breakdown

Lime Financial vs Merrill Edge
AreaLime FinancialMerrill Edge
Cost8.5Stock trades cost $0 and the model is commission-free, but opening requires $30,000, well past the €4.64 site median.9.3HigherStock trade fee of $0, account fee of $0 and no inactivity charge at $0, with options at $0.65 per contract.
Offer9.69.6
Trust9.49.7Higher

Positions in our rankings

Lime Financial vs Merrill Edge
RankingLime FinancialMerrill Edge
Stock and ETF brokers118 of 47150 of 471
Investment platforms and apps24 of 8611 of 86
Options trading platforms42 of 10313 of 103
IRA providers17 of 438 of 43

What we checked

Lime Financial

  • lime.co: 13 facts, checked September 26, 2026
  • brokercheck.finra.org: 2 facts, checked September 26, 2026

Merrill Edge

  • merrilledge.com: 16 facts, checked September 26, 2026
  • en.wikipedia.org: 1 fact, checked September 26, 2026

Every fact side by side

Lime Financial vs Merrill Edge
FactLime FinancialMerrill Edge
FeaturesOptions, Futures, Demo account, Mobile appFractional shares, Demo account, Mobile app, Options
Pricing modelCommission freeCommission free
AudienceExperienced, Day tradersBeginners, Experienced
Legal entityLime Trading Corp.Merrill Lynch, Pierce, Fenner and Smith Incorporated
HeadquartersUnited StatesUnited States
Founded20001914Lower
Support channelsEmail, Phone, Help centrePhone, Chat, Help centre, EmailCovers more

Robo-advisors

Lime Financial vs Merrill Edge
FactLime FinancialMerrill Edge
Management feeNot confirmed0.45% to 0.85%
Minimum investmentNot confirmed$0 to $1,000
Portfolio typesNot confirmedETF

Where each stands against the rest

Lime Financial vs Merrill Edge
FactLime FinancialMerrill EdgeMedian
Minimum deposit$30,000highest quarter$0below the median$25
Stock trade fee$0at the median$0at the median$0
Account feeNot confirmed$0at the median$0
Inactivity feeNot confirmed$0at the median$0
Margin rate12.5%highest quarterNot confirmed8.75%
Options contract feeNot confirmed$0.65above the median$0.625

Median across 134 listed brokers.

Pros and cons

Lime Financial

Pros

  • Stock trades cost $0 on a commission-free model, so no per-trade charge
  • Options and futures are available alongside stocks, etfs and options
  • Regulated by FINRA and NFA, with investor protection of SIPC up to USD 500,000

Cons

  • The minimum deposit of $30,000 puts Lime Financial beyond most starter accounts, ranking 210 of 213 on this measure
  • Support runs on email, phone and help centre with no live chat listed

Merrill Edge

Pros

  • Stock trades cost $0 and the account fee is $0, so the everyday cost of holding a brokerage account is minimal
  • No inactivity charge at $0, unlike several rivals that bill dormant accounts
  • Minimum deposit of $0 means an account can be opened and funded without a large starting balance

Cons

  • Options cost $0.65 per contract, so the free stock dealing does not extend to derivatives
  • Managed portfolios charge 0.45% to 0.85% in advisory fees, where commission-free dealing applies only to self-directed trading
  • Account types are limited to retirement and joint and corporate forms, so it does not cover the wider account range some rivals offer

Who each suits

Lime Financial

Who it suits

  • Experienced traders who want commission-free options and futures
  • Day traders working across Lime Trader, Lime Trader Web and Lime Trader Mobile
  • US accounts holders wanting SIPC protection

Who should look elsewhere

  • Beginners building a first portfolio, who should look at CFI with a $0 entry point
  • Small savers, who should compare Vantage at $5
  • Readers wanting forex, CFDs or crypto, which sit outside stocks, etfs and options

Merrill Edge

Who it suits

  • US investors who want commission-free stocks and ETFs plus a retirement account in one place
  • Long term holders who would rather avoid an inactivity charge of $0 and the account fees some rivals levy
  • Beginners and experienced traders who appreciate support across phone, chat and help centre

Who should look elsewhere

  • Investors who want forex or crypto, as the market list holds stocks, etfs and options
  • Anyone looking for a fully managed portfolio without paying advisory fees of 0.45% to 0.85%
  • Readers who want the wider market spread offered by CFI or eToro, where the asset mix runs wider than stocks, etfs and options

Current offers

Merrill Edge

Current offer

  • First period offer

    $0 program fee for 6 months - Merrill Guided Investing: $0 for 6 months

    New enrollments, use offer code 6FREE

    Source, checked September 26, 2026

Country by country

Lime Financial vs Merrill Edge
CountryLime FinancialMerrill Edge
United StatesYesYes

Questions about each

Lime Financial

What does it cost to trade stocks at Lime Financial?+

Stock trades cost $0, and the account runs on a commission-free model. There is no per-trade charge for equities. The catch is the entry requirement: a minimum deposit of $30,000 to open the account.

How much do I need to open an account?+

The minimum deposit is $30,000. That is a high bar for a first account, ranking 210 of 213 brands on this comparison. Readers with a smaller starting balance would be better served elsewhere.

Merrill Edge

What does it cost to trade stocks at Merrill Edge?+

Online stock dealing is priced at a stock trade fee of $0, with an account fee of $0 on the brokerage account. The inactivity fee is $0, so a dormant account is not billed. Options trades are charged separately at $0.65 per contract.

Which regulator supervises Merrill Edge?+

Merrill Edge is supervised in the US, and the regulators recorded for it are FINRA and SEC. The legal entity behind the brand is Merrill Lynch, Pierce, Fenner and Smith Incorporated. Securities held in the account fall under the investor protection arrangement stated as SIPC up to USD 500,000.

Merrill Edge

Merrill Edge

Higher score in this comparison

9.5/10See alternatives