Hargreaves Lansdown vs M1 - BrokerCue
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Broker Comparison

Hargreaves Lansdown vs M1

Compare Hargreaves Lansdown and M1 side by side: fees, regulation, platforms.

Hargreaves Lansdown

Hargreaves Lansdown

UK long-term ISA and SIPP investors

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs…

VS
M1

M1

Long-term investors using automated portfolios

M1 combines automated Pies for stocks, ETFs, funds and crypto with scheduled trade windows, cash accounts and…

Head-to-head comparison

Hargreaves Lansdown vs M1
Feature Hargreaves Lansdown M1
Minimum deposit - -
Stock trading fee £6.95 per online trade (0-19 trades/month); £3.95 per trade (20+ trades/month); £29 by phone; free via monthly Direct Debit regular investing Regulatory expenses occur when users sell a stock or ETF
Regulators FCA SEC, FINRA
Best for UK long-term ISA and SIPP investors Long-term investors using automated portfolios
Markets & account
Stocks
ETFs
Crypto
-
Bonds
-
Funds
Ready Made Portfolios
-
Isa
-
Sipp
-
Investment Plans
Money Market Funds
-
Margin
-

Pros & cons

Hargreaves Lansdown

Hargreaves Lansdown

Pros

  • UK's largest retail investment platform with over 2 million clients
  • Wide product range: funds, shares, ETFs, bonds, gilts, investment trusts, VCTs
  • ISA, SIPP, Lifetime ISA, Junior ISA, and Junior SIPP accounts available
  • No inactivity or withdrawal fees
  • Free monthly Direct Debit regular investing for both shares and funds
  • Extensive research tools, analyst ratings, and educational content
  • Segregated client funds and FSCS protection up to £85,000
  • No account charge for Junior ISA holders

Cons

  • No demo account available
  • Share dealing fee of £6.95 is higher than several UK competitors
  • Fund annual charge is uncapped for smaller portfolios and can be expensive at scale
  • New £1.95 fund dealing fee introduced from March 2026 where trades were previously free
  • Annual share charge cap raised to £150 per year per account from £45
  • FX conversion fees apply on all overseas share trades
  • No CFDs, forex, crypto, or spread betting products
M1

M1

Pros

  • No commission, trading or management fees on self-directed brokerage accounts
  • Pies invest new deposits toward target allocations automatically
  • Dynamic rebalancing buys underweight Slices first
  • One-click rebalancing returns a Pie to preset targets
  • Cash accounts show 3.10% APY and FDIC insurance up to $4.75 million
  • Margin loans shown at 5.65% with no minimum payment or late fees
  • Crypto Pies use Bakkt custody and can trade 7 days a week

Cons

  • $3 platform fee applies below $10,000 in M1 assets unless waived
  • Trades execute during scheduled trade windows, not in real time
  • Crypto holdings are not FDIC or SIPC insured
  • Crypto on-demand trading is limited to 10 trades per calendar month
  • Margin loans require at least $2,000 invested in eligible accounts
  • Crypto can't be included in an IRA
  • Outgoing account transfers cost $100
Hargreaves Lansdown

Hargreaves Lansdown

Hargreaves Lansdown is the UK's largest retail investment platform, offering ISAs, SIPPs, funds, shares, ETFs and ready-made portfolios to over 2 million clients.

Visit Hargreaves Lansdown Read review

Your capital is at risk. Other fees apply.

M1

M1

M1 combines automated Pies for stocks, ETFs, funds and crypto with scheduled trade windows, cash accounts and margin loans.

Visit M1 Read review

Your capital is at risk. Other fees apply.

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