Freetrade vs Wealthify - BrokerCue
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Broker Comparison

Freetrade vs Wealthify

Compare Freetrade and Wealthify side by side: fees, regulation, platforms.

Freetrade

Freetrade

Low-cost long-term investors

Freetrade is an investing platform with £0 dealing commissions, free ISA and SIPP access, stocks, ETFs, funds…

VS
Wealthify

Wealthify

Beginner and hands-off UK investors

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and …

Head-to-head comparison

Freetrade vs Wealthify
Feature Freetrade Wealthify
Minimum deposit - -
Stock trading fee £0 dealing commission per trade -
Regulators FCA FCA
Best for Low-cost long-term investors Beginner and hands-off UK investors
Markets & account
Stocks
-
ETFs
-
Crypto
-
Bonds
-
Funds
Fractional Shares
-
Ready Made Portfolios
Isa
Sipp
Investment Plans
-
Savings Vaults
-

Pros & cons

Freetrade

Freetrade

Pros

  • £0 dealing commission per trade
  • Basic plan has no monthly subscription fee
  • ISA and SIPP available on the £0 Basic plan
  • FX fees fall from 0.99% to 0.39% on Plus
  • US fractional shares support smaller orders
  • Cash earns 1% to 3.5% AER on plan-based limits
  • Recurring, limit and stop-loss orders are available
  • Eligible cash protection is listed up to £120,000

Cons

  • Basic FX fee is 0.99% on non-GBP trades
  • Standard costs £5.99 per month when billed monthly
  • Plus costs £11.99 per month when billed monthly
  • Fractional share elements cannot be transferred
  • Direct Debit cash is not usually withdrawable for 3 working days
  • Crypto ETNs are not protected by FSCS
  • Treasuries cannot be sold before maturity
  • Cash additions must be in pounds sterling
Wealthify

Wealthify

Pros

  • Simple flat 0.6% annual management fee
  • No deposit, withdrawal or transfer fees
  • Five risk-tiered portfolios from Cautious to Adventurous
  • Ethical investment plans available at each risk level
  • FCA regulated and FSCS protected up to £85,000
  • Backed by Aviva, a major UK insurer
  • Instant Access Savings Account and Cash ISA also available
  • Mobile app rated 4.5 out of 5 on Apple App Store

Cons

  • No self-directed stock or ETF picking
  • No Lifetime ISA
  • Minimum £1,000 to open an ISA, pension or general account
  • Ethical Plans carry higher underlying fund costs (around 0.58% p.a.)
  • No demo account
  • Limited investment research and educational resources
  • Withdrawal processing for investment accounts takes up to 10 working days
Freetrade

Freetrade

Freetrade is an investing platform with £0 dealing commissions, free ISA and SIPP access, stocks, ETFs, funds, gilts, ready-made portfolios and Crypto ETNs.

Visit Freetrade Read review

Your capital is at risk. Other fees apply.

Wealthify

Wealthify

Wealthify is a UK robo-advisor, owned by Aviva, offering managed investment plans across ISA, JISA, SIPP and general accounts at a 0.6% annual fee.

Visit Wealthify Read review

Your capital is at risk. Other fees apply.

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